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CEO Henrique Braun said the 5% volume increase, the brand’s largest in nearly 20 years, reflects how the beverage giant is using innovation and market insights to drive growth.
Coca-Cola continues to gain traction among shoppers with a widening portfolio of beverages, including sugar-free soda, sports drinks and water, at a time when the industry has seen...
By Mike Dunphy, CNN (CNN) — When American pharmacist John Stith Pemberton reached his eureka moment on May 8, 1886, his formula for what would become Coca-Cola sparked a global sof...
Soft-drink maker’s marketing included promoting Powerade in mid-game ‘hydration breaks’
I talked to Coca-Cola and agency JKR about how they approached amplifying the iconic brand.
How the beverage giant capitalized on the biggest sporting event in the world.
Coca-Cola raised its full-year revenue and earnings forecasts after beating second-quarter estimates on strong demand for zero-sugar drinks, higher prices and FIFA World Cup-driven...
The Coca‑Cola Company has launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look The post Coca-Cola Unveils Visual...
The drinks giant’s new two-minute ad was created by VML.
Today, The Coca‑Cola Company launched a new global visual identity system, sustaining the brand's iconicity with a fresh, dynamic, and scalable look. Built around the str...
Coca-Cola is one of the most successful businesses in the world.
The campaign was created by MHP Group.
It’s hard to think of a bigger name client than Coca-Cola: the brand is so huge that it’s become a shorthand for anything meaning ‘global mega-corp’. Its reach is so vast, its hist...
The Coca Cola Company reported second quarter 2026 results We delivered another strong quarter by staying close to the changing needs of our consumers and customers While we contin...
The world's largest beverage company is still a rock-solid investment.
The request could signal that the beverage giant is planning a new spicy offering after discontinuing Coca-Cola Spiced in 2024.
Coca-Cola's Indian bottling unit IPO plans are advancing. JPMorgan and Citi have been appointed to manage the proposed 2027 listing. The company is also exploring the sale of a por...
After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette brand. Enter the font nerds.
When you’re in the mood to crack open a cold pop, which one are you choosing? For me, no flight is complete without a crispy ginger ale, while Lindsay, our editor-in-chief, is curr...
The planned 2027 listing of Hindustan Coca-Cola Holdings marks Coca-Cola’s latest step to monetise part of its India business amid strong investor interest in the country’s equity...
У Флоренції знайшли рецепт "цілющого" еліксиру ченців з інгредієнтами, які пізніше використали для Coca-Cola<p>У монастирі Сан-Марко у Флоренції виявили рецепт XIX століття з...
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