Social Media Ideas for Co-Brand

Delta, Hyatt team on collaborative loyalty program

Co-Branded Stores Advance WOWorks’ Franchise Development Push

Story HighlightsWOWorks, the parent company to “clean-eating” restaurant concepts including Saladworks, Frutta Bowls and Barberitos, is making moves on the development side thanks...

Bravo Fan Fest Is Turning Brands Into Bravolebrities

Brand partners are set to be stars at Bravo Fan Fest 2026.

Under Armour and the Ravens turn sponsorship into retail experience

The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.

Papa Murphy’s signs a co-branding deal with Pinkberry

The three agreements will combine the take-and-bake pizza concept with the premium frozen yogurt brand, both owned by MTY Food Group.

Kyuramen moves into co-branding with three concepts under one roof

The ramen chain is expanding with various formats and brands. This is the first to bring them together as a fast-casual outlet.

How to choose a BIN sponsorship partner to launch your own tailored corporate card brand

Author: A finextra community member

2 national restaurant chains known for pizza, frozen yogurt to open under same roof

Co-branded locations have been announced in three different states.

What makes for a great brand partnership

A Macy’s Thanksgiving Day Parade collab shows the power of the unexpected. Putting two recognizable names together doesn’t automatically make a strong brand partnership. Collaborat...

Your Next Brand Collaboration Needs A Better Reason For Existing Than ‘Publicity’

From Angel Reese’s candy-colored sneaker to reworked J.Crew classics, here’s what the smartest collabs have in common.

What's My Brand?

With major brand families averaging 24 flags each and total franchise fees outpacing revenue growth, owners face a sharper-than-ever tradeoff between brand affiliation benefits and...

Authentic Brands Group Partners with W Heritage Supply for Champion Pinnacle in the U.S. and Canada

Authentic Brands Group (Authentic), a global brand and entertainment platform, announced a new long-term partnership with W Heritage Supply (WHS) to design, develop and distribute...

Triangle Rewards and Tims Rewards Launch Loyalty Partnership

Loyalty members who link their Tims Rewards ™ and Triangle Rewards ® accounts will earn Canadian Tire Money ® in addition to Tims Rewards ™ points at participating Tim...

Marriott Bonvoy & CTBC Bank Launched Four Cobranded Cards For Taiwan

Marriott keeps expanding its co-branded card portfolio to more markets, and this week launched four products with CTBC Bank for Taiwan. The cards are similar to what is available e...

Marriott Bonvoy and Samsung Card Launch the Marriott Bonvoy THE PRESTIGEâ„¢ Samsung Card, Bringing Enhanced Travel Rewar...

Marriott Bonvoy ®, Marriott International's award-winning travel platform, and Samsung Card today announced the launch of the Marriott Bonvoy THE PRESTIGE™ Samsung Card, a prem...

Fast-casual brand collabs: Making partnership pay off

Kelly Gray (Hot Head Burritos) Stacey Kane (chief marketing officer) Lori Primavera (Smoothie King) and Traci Graziani (Kraft Heinz) will present their insights during the session,...

Ace Hardware: ‘We’re in the business of building national brands’

The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

Canadian Tire and Tim Hortons launch loyalty program partnership

Canadian Tire and Tim Hortons have launched their loyalty program partnership. As announced last September, Canadians who are members of both Triangle Rewards and Tim Rewards can l...

Authentic Partners with Drake to Scale OVO Globally

Authentic Brands Group (“Authentic”), a global brand and entertainment platform, today announced the acquisition of a majority stake in the intellectual property of OVO, the premiu...

Starbucks and clothing brand Beams team up for launch of second collaborative core collection

You can wear your love for coffee on your sleeve in this new series of Starbucks Stand by Beams clothing and lifestyle goods–literally, in one case. It’s been a year since Starbuck...

Travel + Leisure Co. Partners With Wyndham To Develop Hotels Under the Sports Illustrated Resorts Brand

Travel + Leisure Co. and Wyndham will co-develop hotels under the Sports Illustrated Resorts brand, targeting college towns and urban markets with properties planned for Nashville,...

US Open Shows How Brand Partnerships Are Serving a Better Fan Experience

US Open partners American Express, Chase, and more step up their game for fans.

Two is Better Than One! Fashion Collaborations We’re Loving

As they say, two minds are better than one! Perhaps that’s the reason why some of a brand’s best work…

Why Fans Are Saying ‘Take My Money’ for Waffle House’s New OutKast Merch

When looking for an unlikely brand collaboration, it pays to find a fellow hometown hero.