Why brands have swapped competing for co-branding
In 2026, more and more brands are teaming up.
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In 2026, more and more brands are teaming up.
Discover how 7 iconic brand collab logos transformed partnerships in the business world. Explore the creativity and impact of these collaborations that redefined brand identity.
According to the Lumency Global Sponsorship and Partnerships Study, nearly half of all major brand owners actively engage in brand-to-brand partnerships to hit their marketing goal...
The location in Florida will be the first dual-branded restaurant between the two Inspire Brands concepts.
Discover the top 5 best brand collaborations that have redefined partnerships in the industry. From innovative products to unique marketing strategies, explore how these collaborat...
The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.
The partnership bridges venture building and retail, giving The Foundery’s inaugural cohort their first opportunity to test products on the shelf and with consumers
Quality Foods Restaurant Group will debut the dual-brand concept.
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
マリオット・インターナショナルと日本航空(JAL)は、旅行・宿泊の「Marriott Bonvoy」とフライトのJALマイレージバンク(JMB)の双方でステイタスマッチによる特典を提供する戦略的パートナーシッ...
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.
As part of its ongoing revival, Topshop has unveiled its inaugural co‑designed collection with Cara Delevingne, underscoring the brand’s evolving partnership with the London origin...
Loyalty members who link their Tims Rewards ™ and Triangle Rewards ® accounts will earn Canadian Tire Money ® in addition to Tims Rewards ™ points at participating Tim...
The Chocolate Bar Became an Eyeshadow Palette. The Eyeshadow Palette Became a Chocolate Bar. Here’s Why That’s Genius.Continue reading on Medium »
AEG Global Partnerships brokered the deals.
Buffalo Wild Wings Go and Jimmy John's are launching their first combined location together, in a Florida town built around game day.
Kelly Gray (Hot Head Burritos) Stacey Kane (chief marketing officer) Lori Primavera (Smoothie King) and Traci Graziani (Kraft Heinz) will present their insights during the session,...
The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.
Canadian Tire and Tim Hortons have launched their loyalty program partnership. As announced last September, Canadians who are members of both Triangle Rewards and Tim Rewards can l...
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