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Built for anglers who fish hard, the Z-Man ChatterBait Elite EVO HD is a heavy-duty bladed jig designed to withstand thick cover, brutal hooksets, and powerful fights. Based on the...
Z-Man® has unveiled the new EVO™ Swim Jig, a tournament-grade bass lure that combines the sleek design of the ChatterBait® Elite EVO™ with a premium swim jig. Built to perfor...
The chatterbait is an incredibly versatile bass lure. Here's how to make the most of it The post The Ultimate Guide to Fishing a Chatterbait appeared first on Outdoor Life.
The Bassmaster Elite Series made its way to North Carolina this past weekend for some coastal bass fishing in the brackish waters of the Pasquotank River and the Albemarle Sound, w...
Z-Man® introduces the Octane MinnowZ™, a ribbed swimbait featuring the innovative SWAG™ tail and durable ElaZtech® construction. It delivers lifelike, stable swimming action...
For 2027, St. Croix introduces Mojo Ice Combos, pairing premium Mojo Ice rods with SEVIIN 800-size spinning reels. Featuring lightweight solid carbon blanks, high sensitivity, cust...
The Helix 7 is loaded with features, is easy to learn, and costs under $1,000 The post We Tested the Best $1,000 Fish Finder appeared first on Outdoor Life.
Soft jerkbaits are a go-to for bass fishing in almost any condition, but traditional PVC versions lack durability and action. Z-Man's new Stuntmanâ„¢ changes that with Sinking ElaZ...
I put two of the top DC reels head to head to find out which is the best for bass anglers The post The Battle of the DC Reels: Shimano Curado DC vs Abu Garcia Revo SX VoltiQ appear...
Santee Cooper did NOT disappoint. The Bassmaster Elite Series was once again in South Carolina this past weekend, and much like Lake Murray the weekend before, Santee Cooper brough...
Real-time tournament scoring is now available to everyone. BUBBA® and Major League Fishing have officially launched SCORETRACKER® LIVE in the BUBBA app, giving tournament organizer...
The new Z-Man Kingpin™ upgrades the classic soft stickbait with innovative Sinking ElaZtech® material. It delivers the natural fall and subtle action bass anglers trust while of...
SEVIIN expands its best-selling GF reel lineup with new GF COLOR RUSH casting and spinning reels. Featuring the same proven reliability, smooth performance, and value anglers trust...
Major League Fishing’s Bass Pro Tour stop on Oklahoma’s Grand Lake proved to be quite the mixed bag of bass techniques. As a viewer, it’s always more to see pro anglers utilize a v...
For 20+ years, Z-Man® has driven softbait innovation with its durable, buoyant ElaZtech® material, transforming the fishing industry. Now, its new proprietary Sinking ElaZtech deli...
The wait is over—the HobbyPlus Brushless Buggy is finally here: https://bit.ly/4904Q9G and it’s a beast. In this video, we unbox the new brushless spec, break down the key upgrades...
Garmin launches LiveScopeâ„¢ 2 Series, the next generation of live-scanning sonar. Featuring three new transducer models, it delivers 20% higher resolution, reduced noise, and wide...
We’re just about halfway through 2026 and for me, the bass fishing has been GOOD. There is nothing quite like the feeling of unboxing a brand new reel, spooling it up with fresh li...
Z-Man® introduces the MudStudZ™, a first-of-its-kind pre-rigged saltwater swimbait that mimics natural mud minnows with lifelike action and legendary 10X Tough durability. Built...
Watch the 2025 Kubota Heavy Hitters live on MLFNOW! as 32 top Bass Pro Tour anglers battle on Orange Lake, Florida, for $100K prizes and massive Big Bass bonuses. Stream all the ac...
KILGORE, Texas – July 13, 2026 – Evolution Outdoor, a leading provider of high-quality fishing gear, is proud to unveil new tackle storage solutions at ICAST 2026. Among multiple p...
Live from Lake Eufaula, OK, up to 150 pros compete in the 2026 MLF Tackle Warehouse Pro Circuit Stop 5 (June 5–7) for up to $135K. Anglers catch 5 biggest bass daily; winner based...
These three tips will help you catch those open-water smallmouth using your FFS this summer The post 3 Tips for Targeting Wolf-Packs of Smallmouth Bass with Forward-Facing Sonar ap...
The legendary TIDEMASTER is back. St. Croix revives its iconic American-crafted inshore saltwater rod series with a next-generation redesign—stronger, more advanced, and built for...
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