Latest updates for Channel Marketing

Fresh curated links around Channel Marketing are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Building a Channel Partner Marketing Programme That Delivers Results
  • AireSpring Marketing Team Named a Finalist for CRN's 2026 Best Channel Marketing Team of the Year Award
  • Marketing Architects and Media Consulting Group Bring an Agentic Supply Layer to Performance TV

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roboticmarketer.com /3 weeks ago

Building a Channel Partner Marketing Programme That Delivers Results

Businesses looking to expand their market reach often consider working with partners to accelerate growth. Among the most effective approaches is The post Building a Channel Partne...

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newswire.com /3 weeks ago

AireSpring Marketing Team Named a Finalist for CRN's 2026 Best Channel Marketing Team of the Year Award

Recognition highlights partner education, industry thought leadership, and enterprise-scale channel marketing execution

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martechseries.com /4 weeks ago

Marketing Architects and Media Consulting Group Bring an Agentic Supply Layer to Performance TV

The partnership pairs premium, upstream-optimized streaming supply with intelligent, AI-driven CTV and OTT media buying. Media Consulting Group (MCG) announces a partnership with T...

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techcentral.ie /1 month ago

Distributors find themselves trusted neutrals in a world of vendor specialisations

The Global Technology Distribution Council (GTDC) released a report at the end of July entitled The Evolving Role of Distribution in Technology Go-To-Market Models. The focus, unde...

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wnynewsnow.com /1 week ago

Channel Performance Platform Features That Improve Partner Engagement and Program Visibility

When it comes to B2B, indirect sales have become the backbone of sustainable growth, yet most vendors still struggle to answer a simple question: which partners are actually drivin...

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martechseries.com /2 days ago

Industry-Leading Email Signature Platform Crossware Is Now Available Through Ingram Micro’s Xvantage Platform as Part of...

Crossware, a global leader in enterprise-grade email signature management, announced an expanded agreement with Ingram Micro, a leading technology company in the global information...

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forrester.com /3 weeks ago

Partner Ecosystem Growth’s New Challenge: Understanding How Partners Create Value

For years, B2B organizations have expanded their partner ecosystems by adding new partner types, routes to market, and strategic relationships. The result has been greater market r...

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medium.com /1 month ago

InfluenceChannel Influencer Network Empowers Brands Through Authentic Creator Partnerships Driving…

Influencer marketing has become one of the most effective ways for brands to build trust, increase visibility, and connect with highly…Continue reading on Medium »

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kalungi.com /5 days ago

Why Your Network Should Be Your First GTM Channel, Not Your Last

In the earliest days of a company, the fastest path to your first customers usually isn't a new campaign. It's the people you and your team already know. Before you write a single...

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fastcompany.com /4 weeks ago

Marketing isn’t a cost center anymore

For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordin...

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martechseries.com /1 month ago

How MarTech Is Enabling Autonomous Brand Engagement Across Channels?

Marketing is entering a new era as intelligent systems take over many of the repetitive decisions and operational tasks that once required constant human intervention. For decades,...

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elearningindustry.com /4 weeks ago

IMC Marketing Examples: How Successful Brands Use Integrated Marketing Communications

No one is present in just one channel. Companies must organize an omnichannel marketing approach if they want to stay visible today. Stick with us as we uncover the importance of i...

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elearningindustry.com /1 month ago

Distributor Training In Manufacturing: Protect Your Brand And Grow Sales

Selling through distributors helps manufacturers expand reach, but it also puts key sales conversations in the hands of external teams. This article explores how to build a transpa...

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Sources covering Channel Marketing

feeds.feedburner.com

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techcentral.ie

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go.forrester.com

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martechseries.com

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medium.com

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wnynewsnow.com

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