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The celebrity spirits boom has almost certainly come to an end. If there was a gold rush from 2017 — when Diageo bought George Clooney’s Casamigos for some $1 billion — until, say,...
Test your knowledge and find out how well you know the ghostly encounters that have left even the biggest names in Hollywood looking over their shoulders.
From the Kardashians to George Clooney, celebrities are lending their star power to help nascent brands stand out in an increasingly competitive industry.
The Zodiac Series Where Stars and Spirit Align Inspired by the 12 signs of the zodiac, we’ve scoured Scotland in search of casks with the perfect combination of flavours to evoke t...
Macabre Spirits Makes Its Maiden Voyage Into Rum with Saltspray A 90-Proof Jamaican Rum Paired with a Haunting Tale of Secrets that Run Deep Los Angeles, CA — June 9, 2026 — Macabr...
June's lineup of new spirits had us humming the Yellow Submarine song and craving Spicy Margaritas The post Top spirits launches from June 2026 appeared first on The Spirits Busine...
From Top Gear presenters to Hollywood stars and rugby legends, there are plenty of celebrity gins out there
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Former Diageo and Mast-Jägermeister executive Ryan Wilson has been promoted to the CEO position at Ghost Tequila The post Ghost Tequila names Ryan Wilson CEO appeared first on The...
From ultra-clean vodkas and precision-crafted gin to aged Cognac and barrel-forward bourbon, these spirits from the 2026 Chilled Awards April judging highlight a more classic side...
From ultra-clean vodkas and precision-crafted gin to aged Cognac and barrel-forward bourbon, these spirits from the 2026 Chilled Awards April judging highlight a more classic side...
From clothing collabs to celeb-fronted campaigns and Matthew McConaughey's mother, here are the top marketing moves from May The post Top marketing moves from May 2026 appeared fir...
From Madonna's new album to football and Jonathan Bailey, here is how marketing looked for spirits brands in June The post Top marketing moves from June 2026 appeared first on The...
The co-CEO of Next Century Spirits on Blue Chair Bay's return to growth and building a portfolio of affordable, premium brands The post Next Century Spirits on building the Tito’s...
Thirty-One Lengths Bourbon, a commemorative limited-release whiskey developed by Hallowed Spirits Company, in collaboration with Claiborne Farm and the family of Secretariat, proud...
Grey Goose vodka has unveiled a series of shorts featuring actor Zoe Saldaña ahead of a collaboration with pastry chef Dominique Ansel The post Zoe Saldaña and Dominique Ansel rep...
Actor Dwayne ‘The Rock’ Johnson's Teremana Tequila has launched its first limited edition design series, called The Craft Editions The post Teremana debuts limited design series ap...
Wicked actor Jonathan Bailey has reprised his partnership with Martini vermouth with a short film celebrating the ‘art of sprezzatura’ The post Jonathan Bailey becomes The Martini...
The campaign, which features actor James Marsden, comes as ultra-premium whiskey continues to outperform the struggling spirits industry overall.
Tequila brand 818, co-founded by Kendall Jenner, has unveiled its first campaign since Sazerac's investment in April The post Kendall Jenner’s 818 Tequila debuts summer campaign ap...
Actor Dan Aykroyd’s Crystal Head Vodka has unveiled its latest limited edition bottle, which honours the roots and art of camouflage The post Have you seen Crystal Head’s new colle...
We’ve encountered plenty of movie and rock star-backed tequila brands, from George Clooney’s Casamigos, arguably the tequila that lit the fire for the Hollywood obsession, to Matth...
Social media's rapid evolution has seen spirits brands move away from aspirational content and into the arms of spontaneous participation The post Top 10 spirits brands on social m...
Brand incubator Lily Pond Group has partnered with Four Walls Whiskey, co-founded by three actors from It's Always Sunny in Philadelphia The post Jesse Bongiovi backs Four Walls Wh...
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