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At Beautycon 2026, celebrities and creators explore how fandom is fueling beauty sales, brand loyalty and new business opportunities.
Pouring one out for Pharrell’s Qream.
Brand partners are set to be stars at Bravo Fan Fest 2026.
As celebrities increasingly turn their personal beauty experience into brands, consumers need to know the difference between expertise and influence.
The company is hoping their star power will help sell the product.
If you follow Indian advertising closely, you may notice a familiar pattern: the same handful of actors, cricketers and public…Continue reading on Medium »
Proda is betting the celebrity backing will help the brand enter more mainstream retail outlets.
A familiar face can make an unfamiliar gambling brand feel instantly recognizable. That is one reason celebrities, athletes and entertainers have become valuable figures in gamblin...
Walk through Dubai on any given evening and you’ll notice something. Brands aren’t just advertising here. They’re performing. Every launch…Continue reading on Medium »
Celebrity endorsements fall 22% in 2025 as brands shift to influencers
Celebrity endorsements fall 22% in 2025 as brands shift to influencers
Acquisitions by Vince, Authentic Brands designed to boost OVO’s growth.
CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon Creative Studio.
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Fans waved signs for K-pop star Choi San and Japanese actor Hikaru Iwamoto outside the show but it was ‘J-Lo’ that they chanted in anticipation
The celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Joha...
This week’s largest celebrity deals had one thing in common. The talent wasn’t just in the ad. Their fingerprints were on the thing being…Continue reading on Medium »
She’s attached to what feels like every major project at once, and somehow it only makes her bigger. The reason isn’t luck.
Wondering where the A-listers are in ads these days? So was I... The other day, I was chatting with some mates, and we got onto the subject of celebrities in ads. Our references, t...
I'm already wondering what they'll do next.View Entire Post ›
Throughout its 22-year history, Soia & Kyo has racked up a big following of famous fashion fans for its wares.
Madeline Argy and Joe Jonas also appear in the ad.
Brands still bank on cricketers as Bollywood appeal fades
Brands still bank on cricketers as Bollywood appeal fades
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