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Citi is turning its view of how consumers spend into a new advertising business. Drawing on billions of transaction data points, the bank’s U.S. card business has launched Citi Com...
Citi is the latest US financial services giant to launch a media platform, tapping into its transaction data to help advertisers better target customers.
New format creates a checkout revenue stream for merchants as pilot data shows roughly 5% higher order conversion when offers are shown Disco, the AI-powered commerce media platfor...
Pressure on interchange fees has prompted credit card issuers to seek new ways to structure and fund rewards programs. Card-linked offers (CLO) are emerging as one solution, allowi...
Turn financial data into an intent channel that creates value across the commerce ecosystem.
Plaid has launched Instant Link, which lets consumers share financial insights with lenders in seconds, alongside an expanded LendScore suite of credit risk models. Source
This week, I caught up with a startup from outside the world of data-driven advertising, but with an interesting position when it comes to ecommerce advertising. That’s Clearco, a...
CD Valet has as many as 200,000 savers visiting its site every month looking for the best deals on certificates of deposit. It's betting they would make a perfect fit for advisors...
Cross River Bank (“Cross River”), a leading technology infrastructure platform powering embedded financial solutions serving as the trust anchor for global banking and money moveme...
Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is...
Why retail partnerships are so popular; advertisers aren't satisfied with OpenAI's ad measurement; and how US tax dollars ended up going toward pro-Trump ads. The post Delivery App...
Equifax is growing its Open Banking solutions with the addition of consumer-permissioned insights enabled via Mastercard Open Finance. Source
TD Bank U.S. and Akoya are working together to advance a more secure, transparent and consumer-controlled approach to financial data sharing at scale. Source
Built on 5,000 to 10,000 pieces delivered per month, Caprae Capital Services partners directly with printers to offer handwritten-style letters and postcards roughly 25% to 50% bel...
AppLovin's revenue has nearly tripled since Q3 2024, while Reddit's has more than doubled — but their growth trajectories tell different stories about sustainability.
What is LuckyCards? LuckyCards is a virtual card service for affiliates built by LuckyGroup. The product wasn’t designed as a generic fintech tool — it was purpose-built for intern...
Banks hold the richest behavioural record of any consumer industry. Every card payment, transfer, s
Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The po...
ValidiFI, Inc., a leading provider of alternative data and predictive analytics, today announced Compass, a decision intelligence layer that connects account validation with releva...
Citizens Bank is mailing a targeted offer worth up to $3,000, including up to $100 per month for gas purchases and $1,800 from savings. The post Targeted Citizens Bank Offer: Earn...
5W research on how AI tools recommend credit cards, why publishers hold most of the visibility, and what card brands can do to earn a spot in answers.
AppLovin's revenue is expanding at double-digit rates while Meta sustains massive scale; the real question is whether the growth gap will persist.
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