Latest updates for Ctvs

Fresh curated links around CTVs are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Could a Unified, Independent Measurement System for CTV Be Close?
  • Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign
  • CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

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Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

adweek.com /3 weeks ago

Could a Unified, Independent Measurement System for CTV Be Close?

This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...

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adexchanger.com /1 month ago

Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...

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webwire.com /1 week ago

CTV's Data Gap Holding Back Bigger Ad Budgets, New Gracenote Research Finds

Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...

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adweek.com

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