Social Media Ideas for Ctv Transparency

CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’r...

Jamloop Launches Verified Supplyâ„¢ to Bring Greater Transparency and Accountability to CTV Advertising

New supply standard combines direct publisher relationships, granular campaign delivery data and independent Jounce Media validation “Premium inventory” is one of the most comm...

Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The po...

CTV Advertising in 2026: What Actually Works

Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect

CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...

Alliance calls for greater electoral transparency

Transparency is No Longer a Compliance Issue

Today's guest post comes from Meghal Patel, Chief Product Officer for Truzo at Model N. Meghal examines why claims-level transparency has become increasingly important as manufact...

Transparency is No Longer a Compliance Issue

Transparency is No Longer a Compliance Issue Anonymous (not verified) Fri, 10/09/2026 - 07:09 pharmagather item url Transparency is No Longer a Compliance...

CRTC to create reporting standard for cellphone coverage to identify potential gaps

GATINEAU — Canada's telecommunications regulator says it is introducing a new approach to help consumers understand the quality of cellphone coverage in different areas and identif...

CRTC to make it easier to learn about phone coverage availability

The Canadian Radio-television and Telecommunications Commission (CRTC) has announced plans to improve the information about cellphone coverage that is communicated to the public. O...

Dear Performance CTV Companies: Please Stop. You’re Hurting Us

Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for...

Indias CTV and FAST players explore formation of industry council

Indias CTV and FAST players explore formation of industry council

FAST Channels Could Prove Their Value If Platforms Would Quit Hiding Their Data

At a recent industry event, an executive described a meeting with a major distribution platform. The platform had agreed to share audience data. When the meeting finally happened,...

Why Nonprofit Paid Media Transparency Matters for Stewardship

Do you know where your ad dollars go and who owns your accounts? Clear reports may not tell the full story. See what to ask before your next paid media campaign. The post Why Nonpr...

Move Over Social—CTV Is About to Revolutionize the Ad Experience

This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK H...

Transparency is the currency for building trust

For years, the crypto conversation has been dominated by headlines, hype, and hot takes. But ask the people who use it what would increase their trust, and a very different picture...

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

Flock drone dashboards are transparent — about what?

Flock drone dashboards are transparent — about what? jtu@afsc.org Wed, 10/07/2026 - 13:44 Two columns page content Descriptio...

How TVNZ is building a data-rich view of Aotearoa’s audiences

As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...

CTF Media eyes events expansion as traditional TV and broadband growth stagnates

Revamped CTF Media and Entertainment, which holds one of Hong Kong’s three free-to-air television licences, plans to expand its focus beyond TV programmes and broadband to entertai...

Transparency in B2B Branding with Focus Lab’s Bill Kenney [Video]

If people can’t trust you, then what’s the point?

Gallery: Free TV heads to Canberra

Stars and execs from Seven, Nine, 10, WIN and Imparja mingled with politicians as Commercial TV unites as a 'shared civic space' contributing $2.4b to the economy.

Why Transparency Builds Trust in Influencer Marketing

Influencer marketing works better with disclosure. See the FTC's 2026 rules, a real enforcement case, and how brands audit campaigns for compliance.

Starling Launches New CTV Platform Built for the Next Era of Television Advertising

Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience I...