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TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its...
Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready F...
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...
Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...
Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Universal Ads, Comcast’s self-service ad platform that...
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Co...
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To St...
I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl...
Advertisers will be able to expand their campaigns to consumers’ home TV sets through enhanced CTV spots.
Blavity Media Group is expanding into connected TV advertising through a new channel sales partnership with OTTera, a global OTT technology and distribution platform.
Viant Taps Ad Fontes to Bring News Bias Targeting to CTV
Viant Taps Ad Fontes to Bring News Bias Targeting to CTV
Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...
Stagwell Media Platform integrates with FreeWheel to streamline CTV, linear, and live sports advertising
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our...
Unlocking New Open Internet Content Environments for Global Advertisers
Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality a...
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread...
Self-serve ChatGPT ads are here… After a limited test beginning in February, advertisers in the US can now sign up for the self-serve beta. Beta Features Because it’s beta, expect...
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront n...
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