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Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but. The post Gotta CTV It To Believe It; TBPN’s Ad T...
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done....
Amazon Ads expects this year’s television upfronts to be an outcomes-focused affair. That may explain why the company preempted its Monday evening presentation by announcing the la...
Gracenote, the content intelligence business unit of Nielsen, today released a new report ahead of upfronts, “TV Audiences Have Shifted. Ad Dollars Have Not: The Need for Content I...
This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opp...
Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. The post Programmatic Live Sports Buying...
Landmark collaboration enables brands and agencies to access high-attention ad moments inside live sports and on-demand video through programmatic workflows, helping publishers gen...
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods. The post FAST Co...
Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting. The post Pinterest Is Ready F...
European TV has never been an easy market for buying or selling advertising. Much like the US TV market, national broadcasters still dominate in Europe, but their content is spread...
Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform MNTN. The post MNTN Wants Its AI Video Ad Generator To St...
Blavity Media Group is expanding into connected TV advertising through a new channel sales partnership with OTTera, a global OTT technology and distribution platform.
Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad...
Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria McNally as they reluctantly return to reality a...
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront n...
Viant Taps Ad Fontes to Bring News Bias Targeting to CTV
Viant Taps Ad Fontes to Bring News Bias Targeting to CTV
Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The conversation has evolved from where streaming is headed...
Advertisers gain access to JWX’s 21+ billion monthly signals for advertising across premium environments JWX, the technology company connecting premium content, engaged consumers,...
As connected TV (CTV) matures, advertisers aren’t just raising expectations; they’re resetting them. And, increasingly, transparency isn’t a value-add; it’s the cost of entry. Our...
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its...
I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads. The post How Samsung Ads And Crumbl...
And that’s a wrap on Day One of upfronts 2026! AdExchanger Senior Editors Alyssa Boyle and Victoria McNally traversed the island of Manhattan on Monday to scope out upfront present...
Hearst announced the launch of “Hearst News,” a fully unified, owned-and-operated programmatic network that brings together the digital scale of Hearst's 30 daily and 50 weekly new...
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