Social Media Ideas for Ctv Campaigns

Political Campaigns Are Bringing Broadcast Habits To CTV. That Could Cost Them Billions

Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to s...

CTV Advertising in 2026: What Actually Works

Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect

Move Over Social—CTV Is About to Revolutionize the Ad Experience

This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK H...

Campaigns in Motion: Week of October 2nd

Liquid Death, Ford, Sekonda, Bank of America, C Spire, TfL

Campaigns in Motion: Week of October 9th

Illumio, Sour Patch Kids, Vitality, adidas, and more

CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...

Vizio ramps up creator-led programming in bid for CTV ad dollars

The Walmart-owned connected TV platform is also expanding premium programming partnerships and releasing an original film sponsored by Geico.

Kargo helps brands cut through with premium creative on connected TV

Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...

Creative Campaigns & Celebrations: Week of October 23rd

PRIMA, Porter Airlines, Zales, Hackensack Meridian, and more

Creative Campaigns & Bold Ideas: Week of September 25th

Featuring St. Michael's, Marshall, Buffalo Bills, and more

For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting eve...

TVNZ brings General Election coverage across every platform

TVNZ’s 1News: Your Vote 2026 brings multiplatform coverage of the people, policies and moments shaping this year’s election. The post TVNZ brings General Election coverage across e...

AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas

Agents, Agents Everywhere Agentic media buying is all the rage, including for streaming TV. A new joint effort announced Tuesday will use custom agents to help brand marketers get...

Indias CTV and FAST players explore formation of industry council

Indias CTV and FAST players explore formation of industry council

The political ads that don’t look like ads

Political campaigns and lobby groups in the US are paying content creators as little as $25 to influence the midterms.

CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’r...

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

Performance CTV Is All The Rage, But The Mid-Funnel Still Matters

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel S...

Dear Performance CTV Companies: Please Stop. You’re Hurting Us

Dear performance CTV companies, Please stop calling everything performance CTV. By all means, measure outcomes. Optimize toward sales. Make television more accountable. I’m all for...

How TVNZ is building a data-rich view of Aotearoa’s audiences

As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...

Gallery: Free TV heads to Canberra

Stars and execs from Seven, Nine, 10, WIN and Imparja mingled with politicians as Commercial TV unites as a 'shared civic space' contributing $2.4b to the economy.

Campaign Cut-through: Lobbying reform gains cross-party support, but National and Act stay silent

Asparagus launches its own election campaign

NZ Vegetable Council and The Media Lab have launched a new seasonal campaign to encourage more Kiwis to give asparagus a go this spring. The post Asparagus launches its own electio...

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inve...