Social Media Ideas for Ctv Ssp

Latest updates for Ctv Ssp

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adexchanger.com /1 week ago

Meet Starling, The Startup That Says It’s More Than Just Another CTV SSP

Starling recently launched as a connected TV SSP and wants to capitalize on the opportunity to address a major pain point facing CTV marketers: the lack of show-level data. The po...

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martechseries.com /3 weeks ago

Starling Launches New CTV Platform Built for the Next Era of Television Advertising

Supply-Side Platform Launches with Experienced CTV Leadership, Premium Publisher Relationships, and Advanced Technology Built to Address Fragmentation, Transparency, and Audience I...

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5wpr.com /1 week ago

CTV Advertising in 2026: What Actually Works

Discover why CTV advertising works in 2026 as spend surpasses linear TV. Learn about new measurement standards, growth drivers, and how to optimize your Connect

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adweek.com /1 week ago

Move Over Social—CTV Is About to Revolutionize the Ad Experience

This post was created in partnership with Best Buy Ads Key takeaways Could CTV take a page from social and reinvent the legacy television ad-watching experience? During an ADWEEK H...

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economictimes.indiatimes.com /1 month ago

Indias CTV and FAST players explore formation of industry council

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martechseries.com /1 day ago

AdPlayer.Pro Launches CTV Ad Server with Real-Time OpenRTB Auctions

AdPlayer.Pro introduces a comprehensive CTV ad-serving platform built for enterprise broadcasters, OTT/FAST platforms, streaming services, and media companies that need independent...

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adexchanger.com /1 month ago

PubMatic Jumps On The Show-Level CTV Targeting Bandwagon

Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inve...

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martechseries.com /4 weeks ago

Viant Expands Direct Access to Support Deal-Based Buying across the Largest Publishers in CTV

Advertisers can now execute direct deals and open-market buys through a fee-free path Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an e...

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adexchanger.com /1 month ago

CTV’s Transparency Gap: Why Better Show-Level Data Still Can’t Buy You Show-Level Control

CTV buyers want more transparency into where their ads actually run. According to a new IAB report, 43% of CTV buyers said they have little or no confidence in the inventory they’r...

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adexchanger.com /1 week ago

Better Advertising On CTV Starts With Better Signals

Everywhere you look, our industry is talking about AI: AI-powered planning, AI-driven optimization, agentic media buying, automated curation. The promise of greater efficiency, bet...

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adexchanger.com /1 month ago

TV Manufacturer Telly Touts Programmatic Home Screen Ads

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for...

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webwire.com /1 month ago

Nielsen launches CTV ad spend data into its French Ad Intel product

Nielsen, a global leader in audience measurement, data, and media intelligence, has announced the addition of Connected TV (CTV) coverage into its market-leading Ad Intel product i...

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tvtonight.com.au /1 month ago

Foxtel deal with Surfing Super League for 2028

SSL’s made-for-TV format will mark one of the largest volumes of live surfing content ever delivered on Australian TV.

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adexchanger.com /1 month ago

Performance CTV Is All The Rage, But The Mid-Funnel Still Matters

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies. The post Performance CTV Is All The Rage, But The Mid-Funnel S...

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tvtonight.com.au /1 month ago

Gallery: Free TV heads to Canberra

Stars and execs from Seven, Nine, 10, WIN and Imparja mingled with politicians as Commercial TV unites as a 'shared civic space' contributing $2.4b to the economy.

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stoppress.co.nz /1 month ago

How TVNZ is building a data-rich view of Aotearoa’s audiences

As viewing behaviour becomes more complex, advertisers want to know more about who they reach. These are questions TVNZ can now help answer. The post How TVNZ is building a data-ri...

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adexchanger.com /1 month ago

CTV Can’t Out-Google Google, So It Should Play A Different Game

Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...

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stoppress.co.nz /1 month ago

Kargo helps brands cut through with premium creative on connected TV

Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...

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adweek.com /1 week ago

Ticker: NBC News’ Dateline Heads North of the Border

MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.

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stoppress.co.nz /1 week ago

TVNZ and Sky partner up to transform audience measurement

TVNZ and Sky are partnering up on a new audience measurement system that brings local broadcast and streaming together for the first time. The post TVNZ and Sky partner up to trans...

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