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TVNZ is backing the next wave of screen advertising, taking a 15% stake in digital out of home advertising platform Youdooh. The post TVNZ backs Youdooh’s next stage of growth appe...
Business district is home to 45 DOOH formats.
High-traffic screens are only part of the story. Audience data shows which screens matter most.
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin Am...
If you’ve ever killed time at an airport staring up at the TV mounted to the wall by your gate, then you’ve been part of Reach TV’s audience. The post How Reach TV Brings Streaming...
Food truck operators can promote their brands and earn extra income via DOOH displays.
oOh!media New Zealand has expanded its street footprint into Dunedin, unlocking new opportunities for advertisers to connect with audiences. The post oOh!media Locky Dock stations...
oOh!media has launched the country's first LED bus shelter screens, marking the next phase of Christchurch's OOH evolution. The post oOh!media launches NZ’s first LED bus shelter n...
Connected television is projected to grow 14% in 2026, faster than the overall advertising market, according to IAB. But continued growth depends on proving that CTV delivers busin...
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. CTV is a fixture of the media mix. Streaming accounts for 47.5% of total US televis...
Enabling integration of purchase data from approximately 28 million 7-Eleven App members on the DSP
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too. Th...
How long does it take you to decide what to watch after you turn your TV on? The post How Programmatic Home Screen Ads Are Becoming More Standardized (And More Accessible) appeared...
Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s n...
oOh!media NZ is expanding its Locky Dock network into Napier, giving the out of home supplier a foothold in the Hawke's Bay region. The post oOh!media expands Locky Dock network to...
A structural shift from saturated digital performance to programmatic DOOH and agentic AI is transforming Saudi Arabia’s marketing and media unit economics. The commercial media an...
Sweetgreen used the World Cup as a marketing opportunity to promote its new wraps. The brand tapped the video advertising startup Atmosphere TV for help running a video ad in those...
oOh!media New Zealand has secured the Hamilton City Council contract and extended its partnership with Wellington City Council. The post oOh!media expands NZ street furniture netwo...
Lumo Digital Outdoor is set to launch New Zealand’s largest roadside landscape digital billboard, creating a new opportunity for advertisers. The post Lumo to launch Aotearoa’s lar...
Aotearoa Independent Media Agencies has renewed its partnership with locally owned digital out of home business Vast Billboards. The post AIMA renews partnership with Vast Billboa...
The Sydney-based operator runs more than 30,000 digital and static out-of-home advertising assets across Australia and New Zealand, spanning billboards, transit and airport display...
Unlike HC2 Broadcasting, XGN/X1 Mobile and Tyche Media promise to transmit at least one free over‑the‑air 720p program stream. Proposal would not be open to LPTV stations with cabl...
JCDecaux has launched its 50th Smartframe, expanding its national footprint and unlocks new reach and impact for brands. The post JCDecaux’s 50th Smartframe unlocks new reach and i...
No Business Like Show-Level Business Third-party ad tech companies and some agencies have started testing ways to effectively jury-rig show-level CTV reporting – even when streamin...
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