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From managing P&Ls to leading investor relations, executives explain why the traditional CMO role no longer fits what they actually do.
A campaign can report an impressive ROI while revenue stays flat, or organic clicks can drop even as search visibility remains intact. Modern marketing trends customer acquisition...
CMO hires, promotions, and exits this week
How to think about the bigger-picture role and value that marketing can bring to growth and sales.
What Comes After the CMO? rzinkan@rhb.com Tue, 07/14/2026 - 03:00 AM The senior marketing and communications role has evolved considerably. The leadership pathway beyond it has...
Ivan Doruda, CEO, MGID. Spend any time talking to marketers lately, and you will see that most are obsessed with hard business outcomes. It’s easy to see why: Two-thirds of markete...
CMO hires, promotions, and exits from the first two weeks of the month
How can you prepare for a strong second half of 2026? Start with these trends. The post Mid-Year Check-In: The 8 Biggest New Marketing Trends of 2026 So Far appeared first on WordS...
For most of its history, marketing lived on the expense side of the ledger. It was the function that built awareness and made the company look good. Its budget was treated accordin...
Image source: AI image powered by movia Omnichannel campaigns in 2026 look different from the channel-stacking exercises brands ran two years ago. Rather than running the same mess...
Stay ahead of the curve with our latest article on "7 Key Trends in Online Reputation Management News." Discover the most significant developments shaping the landscape of online r...
NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap
Explore the latest insights in our article "7 Recent Consumer Trends Shaping Today's Market." Discover how recent consumer trends are influencing purchasing decisions, shaping bran...
As consumers turn to AI tools instead of traditional search, Adobe is tracking how its brand shows up where buying decisions begin.
Scroll through any feed today and you’ll notice something: social media doesn’t feel like “advertising” anymore — it feels like…Continue reading on Medium »
Under pressure from CEOs and CFOs, teams prioritize quick wins over complete digital marketing strategies for mid-size businesses, with destabilizing effects. Husam Jandal, an inte...
CMO David Sandström and CFO Niclas Neglén will leave their roles in early 2027 as part of a planned transition.
InMarket CMO Natalie Bastian lays out what marketers are missing as AI moves from the pilot phase to production at wider scale.
Learn how Web3 brands are using localized KOL partnerships, community engagement, and data-driven strategies to scale across Asia.Continue reading on Coinmonks »
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
As AI reshapes Canva at speed, Zach Kitschke and his team are taking a seat alongside developers at roadmap meetings.
Executive MBA Global Trends: How Executive Education Is Evolving Author: Arnould Maren Joseph – Product Marketer Executive MBA programs are no longer limited to teaching traditiona...
Answer engines such as ChatGPT, AI Mode, and Claude mediate brand growth. They institutionalize word of mouth, determine consideration sets, and increasingly monetize. Marketers ea...
Explore the "10 Key Trends in Digital Commerce USA" to stay ahead in the rapidly evolving market. Discover insights on consumer behavior, technology advancements, and innovative st...
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