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forrester.com /1 week ago

New Analysis Suggests The CMO’s Role In The Fortune 500 Is At A Crossroads

For years, the chief marketing officer has been one of the most scrutinized roles in the C-suite, and that scrutiny isn’t easing, according to Forrester’s third annual analysis of...

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adweek.com /1 week ago

The 13 Biggest CMO Moves of 2026 So Far

Delta, DoorDash, e.l.f., PayPal, Meta, and Whoop have made major marketing leadership moves this year.

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businessinsider.com /2 weeks ago

CMOs that embrace AI transformation are well positioned to be future CEOs, says Deloitte Digital's Mark Singer

Successful CMOs need to be entrepreneurial and comfortable with ambiguity, said Mark Singer of Deloitte Digital.

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marketingdive.com /3 weeks ago

CMOs prioritize organizational influence over long-term brand growth

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.

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adweek.com /1 month ago

Marketing Vanguard Summit 2026: 9 Truths Behind CMOs’ Most Urgent Priorities

More than 100 CMOs gathered May 7 in Chicago for the third annual Marketing Vanguard Summit, sharing under Chatham House Rule their common challenges and troubleshooting solutions.

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fastcompany.com /3 weeks ago

How the modern CMO role prepares leaders for the CEO seat

As I move from a CMO role into a CEO role, I’ve realized that the transition isn’t as unconventional as some expect. The modern CMO role has become one of the broadest leadership a...

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webwire.com /1 month ago

Beyond Performance vs Brand – How CMOs Unlock Real Scale

For high growth businesses, especially those navigating Series B and beyond, marketing decisions are no longer just about perceived channel efficiency. They are increasingly tied t...

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insidehighered.com /2 days ago

What Comes After the CMO?

What Comes After the CMO? rzinkan@rhb.com Tue, 07/14/2026 - 03:00 AM The senior marketing and communications role has evolved considerably. The leadership pathway beyond it has...

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adexchanger.com /1 month ago

Don’t Hate, Communicate; Trading Up And Out

Hey, Chief There’s been a major downgrade, if not borderline disappearance, of the CMO role atop many top brands. But the job is morphing, not going away. Take Hinge’s Chief Mark...

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forrester.com /3 weeks ago

AI Forces A Redesign Of How Marketing And Agencies Work

As CMOs take on greater responsibility for AI-driven business outcomes, they must lead changes in how marketing is structured, executed, and measured. This is exposing a gap betwee...

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businessinsider.com /1 week ago

The greatest asset that a CMO has is trust, says Snowflake's Denise Persson

CMOs at large companies are challenged to build an operating model with AI, says Denise Persson, CMO at Snowflake.

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entrepreneur.com /1 month ago

Brand Is the No. 1 CMO Priority for 2026. AI Search Is No. 17. Here’s Why That Gap Should Worry You.

New research reveals a dangerous disconnect between where marketing leaders are investing and where buyers are actually making decisions.

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salesforce.com /1 month ago

Industry Insider: 5 Martech Trends to Watch This Summer

Shifts in data strategy, AI adoption and platform consolidation are reshaping how brands act on customer data in the moment. Here's what you can do about it.

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inc.com /1 month ago

The Modern CMO Doesn’t Just Own Marketing Anymore. They Own Growth

The brands winning right now are the ones aligning storytelling, customer experience, and commercial results into a single feedback loop.

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elearninginfographics.com /1 month ago

10 Marketing Trends And Expert Predictions Transforming the Future of Digital Marketing

Discover the top marketing trends shaping the future of digital strategies and online brand growth. From the rising power of content and video marketing to the impact of voice sear...

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businessinsider.com /2 weeks ago

CMOs today need to disrupt themselves, says Adobe's top marketer Lara Balazs

Lara Balazs, CMO of Adobe, interviewed at the 2026 Cannes Lions, said CMOs need to disrupt themselves in response to constant change.

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adweek.com /1 month ago

Marketers on the Move: Hires and Promotions at OpenAI, CNN, Chloé and More

A weekly roundup of the biggest U.S. and global brand leadership appointments.

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marketingtechnews.net /2 weeks ago

DMWF Spotlight: Awareness or performance? Pick both.

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the fu...

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agilitypr.com /1 month ago

Your CMO can’t define AEO, LLMO, or AI visibility. That’s a board-level problem.

The marketing vocabulary has reset three times in 25 years. Digital. Social. Now AI. The first two resets gave CMOs a decade to get fluent. This one is giving them eighteen months....

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spinsucks.com /1 week ago

CMOs Don’t Have an Influence Problem. They Have an Operating System Problem.

Gini Dietrich describes why CMOs are losing C-suite influence—and why the missing operating system, not short-term thinking, is the real cause. The post CMOs Don’t Have an Influenc...

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forrester.com /2 weeks ago

The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026

B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. While around half of organiza...

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marketingdive.com /2 weeks ago

Ulta’s CMO on blending brand building and omnichannel marketing

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.

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connectedworld.com /1 month ago

Fact of the Week – 5/26/2026

#Factoftheweek: 30% of marketing organizations are prepared to scale AI. Is AI investment finally becoming a mainstream line item in marketing budgets? New research from Gartner su...

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fortune.com /2 days ago

How Adobe’s CMO is preparing for the AI-powered era of brand discovery

As consumers turn to AI tools instead of traditional search, Adobe is tracking how its brand shows up where buying decisions begin.

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