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Over a quarter of marketers hired this year have AI-ready skill sets versus 9% of CMOs who have been in the role for over four years.
Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to downsides for external brand trust.
Andreessen Horowitz is adding a marketing leader to its C-suite. The move signals a growing divide over marketing’s role.
The role of CMO isn’t quite dead…yet. But it’s definitely going through a rebrand. Senior Reporter Kristina Monllos joins us this week to discuss our latest State of the Industry r...
A campaign can report an impressive ROI while revenue stays flat, or organic clicks can drop even as search visibility remains intact. Modern marketing trends customer acquisition...
How to think about the bigger-picture role and value that marketing can bring to growth and sales.
Indeed CMO James Whitemore says that while marketing job postings are down, it's the function itself that is evolving, Companies need versatile, business-literate marketers in an A...
Every few weeks there’s another headline declaring the “death of the CMO.” The argument changes slightly each time but it’s basically the same thing, some version of: Companies are...
What are CEOs looking for in chief communications officers now? Jessica Bayer, managing partner for the corporate affairs and communications executive search practice at DHR Global...
AI’s blank check is about to expire. In 2027, CMOs will face a tougher test: proving that AI delivers enough value to justify its growing costs and risks. Discover why the next pha...
Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established per...
There is no single route to the top marketing seat at a leading U.S. firm, but four paths dominate. The post The Path To CMO appeared first on Above the Law.
CMOs question if AI search investment is worth it. Wirecutter set the standard for trusted product recommendations, and AI search is changing how consumers find
Digital marketing teams have spent years building integrated measurement, connecting paid, organic, social, and email into a single picture of how buyers move through the funnel. T...
Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends handing new hires greater responsibility instead.
From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals with larger media budgets.
A decade of media growth is giving way to a period of reinvention. Forrester’s 2027 predictions reveal how leading media and technology firms will adapt as subscriptions slow, sear...
Growth marketing is all about finding the next channel opportunity before the current one gets crowded and expensive. Paid search got crowded. Content took time. Email got filtered...
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
Learn how Web3 brands are using localized KOL partnerships, community engagement, and data-driven strategies to scale across Asia.Continue reading on Coinmonks »
Businesses have never had more ways to spend a marketing dollar, or more data supposedly proving those dollars are working. SEO agencies report rankings. Digital firms report click...
Answer engines such as ChatGPT, AI Mode, and Claude mediate brand growth. They institutionalize word of mouth, determine consideration sets, and increasingly monetize. Marketers ea...
Stay ahead of 2027 supplement marketing trends. Explore AI visibility, FDA regulatory changes for peptides, GLP-1 drug impact, and third-party testing strategies for brands.
Marketing leadership hires and exits from the last seven days.
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