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Manufacturers that connect buyer engagement to engineering truth and operational reality will be best-positioned to compete in a buyer-led, digitally driven world.
Discover 7 effective ways to engage customers after checkout, improve retention, increase repeat sales, and build long-term brand loyalty.
Sponsors can buy “awareness” anywhere. They can hire an agency, run ads all over the internet, and plaster their name across a thousand impressions. What they can’t easily buy is r...
Build a retail engagement strategy that reduces churn, increases repeat purchases, and keeps customers connected across every channel. Retail teams lose customers not because compe...
Shoppers want personalized communication, but they want it to come directly from staff, which can in turn drive sales, an Endear study found.
Redefining engagement for meaningful digital learning. This post was first published on eLearning Industry.
In the dynamic landscape of e-commerce, direct-to-consumer businesses, and the quest for customer retention, an age-old TV programming concept — selling live to an audience — has s...
Technology has fundamentally changed what customers expect.
Five platforms compared with clear criteria for channel coverage, compliance, and total cost of ownership. Shortlisting a customer engagement platform (CEP) is harder than it looks...
Learn three tactics for AEO/GEO, review platform optimization, peer community engagement, and technical validation that inform B2B buyer shortlists of vendors. The post B2B Buyers...
Fin for Ecommerce guides shoppers from browsing to checkout, delivering a new level of customer experience.
The vast majority of consumers say it’s important to recognize the seller or merchant and check customer reviews before purchasing, a PSE Consulting survey found.
Discover the 7 top loyalty platform providers that can elevate your customer engagement strategies. Explore features, benefits, and insights to choose the best solution for your bu...
Plus: Exclusive insights from three of the brand-side event marketers we chatted with on-site in their exhibits Shoptalk Spring 2026 took place March 24-26 at Mandalay Bay in Las V...
For many consumer packaged goods brands, the sale has traditionally been viewed as the finish line. Once a consumer purchases the product, the transaction is complete, and marketin...
Microsoft Teams became widely adopted at a moment when organizations needed a collaboration tool immediately. It was implemented quickly, adopted easily, and embedded into daily ro...
In 2026, fintech buyers won't commit based on promises alone. They convert when your site clearly signals legitimacy, security, transparent pricing and easy recourse — before doubt...
Traditional experience management starts after the interaction, but with Ignite Communities, people are brought into the process much earlier.
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been t...
Programmatic teams are expected to do more than drive reach and efficiency. You are measured on whether audience strategies actually move products off shelves and drive incremental...
Every major platform has moved into ecommerce. Google has Shopping. Instagram, TikTok, and Facebook have native checkout. And now ChatGPT is offering to sell you... The post Aware,...
digital-tools-and-modern-buyer-expectations
At B2B Summit, learn how to move beyond static frameworks and instead, develop dynamic, decision‑driving assets.
Personalized messaging jumps 50% year-over-year at Endear Retail brands are no longer relying on one-off mass marketing to reach customers. Instead, they are increasingly engaging...
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