Social Media Ideas for Buyer Behaviour

Preference Matters More Than In-Market Intent Alone In Modern B2B Buying

The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong pref...

Meeting Buyers Where They Are

The B2B Buying Process: 10 Factors That Influence Every Purchase Decision

Key Highlights The B2B buying process involves multiple stakeholders with different priorities and responsibilities. Every B2B buying decision process follows similar stages, from...

Why Buyers Hesitate Before Making Buying Decisions

Most businesses create content to attract attention. They want more people to discover their products, services, and brand. That makes…Continue reading on Medium »

Loyalty programs influencing future purchase behavior

Brand Loyalty VS Variety Seeking: Nigeria On My Mind

From a marketing strategy viewpoint, understanding the pattern of consumers’ brand purchases is critical. In today’s hypercompetitive market place, retaining consumers is crucial f...

The New Terms of B2B Buyer Loyalty (Brandon Spear)

B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...

This is How You Get Coffee Shoppers to Follow Through on Ethical Purchasing

According to an oft-cited United Nations estimate, 40% of consumers say they’re willing to buy ethically produced goods, but only 4% actually do. Nearly two decades after that figu...

The New Terms of B2B Buyer Loyalty

B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...

Why Understanding Buyer Motivation Is a Competitive Edge for Small Businesses

Why do some small businesses skyrocket while others struggle? They know why their customers buy. ... Read more

Forget the 7-Role Enterprise Persona Map. B2B Buying Comes Down to 3 People

Ask Forrester or Gartner to map an enterprise buying process and you'll get seven or eight distinct roles: economic buyer, technical buyer, champion, coach, blocker, and so on. It'...

29 Psychological tricks that vendors use to make you buy more [Infographic]

Have you ever suffered from buyer’s remorse? You’re not alone - at some point in our lives, most of us have regretted a purchase. You know... that impulse purchase, or buying somet...

Кто такие синтетические покупатели и почему они меняют e-commerce

Электронная коммерция долго училась понимать покупателя через данные: что человек искал, на какие карточки нажимал, где бросал корзину, как реагировал на скидки и какие товары поку...

7 Recent Consumer Trends Shaping the Today’s Market

Explore the latest insights in our article "7 Recent Consumer Trends Shaping Today's Market." Discover how recent consumer trends are influencing purchasing decisions, shaping bran...

How Products Make it Into Consumers’ Carts

The shelf testing process starts the story, but real life decides whether shoppers continue to buy.

The Influencer Effect: How Social Media Personalities Shape What You Buy

“Influencer marketing has redefined how people discover, evaluate, and buy products.” — They told us this, but did they tell us the whole…Continue reading on Medium »

Study explores what drives consumers to shop via mobile devices

MUSCAT: A striking image, a carefully crafted offer or a quick review from another user can turn a brief moment of browsing on a mobile phone into an immediate purchase. Mobile sho...

Bharat is shopping more online

One-third of consumers in tier-2 and tier-3 cities shop online

The Rise of Retail Tourism: What Hotels Can Learn From Shopper Behaviour

Hotels can use shopping behaviour as a signal of guest intent, applying lessons from retail tourism to improve anticipatory service, staff training, and local partnerships.

AI Will Redefine B2B Marketing Models — Get Ahead Of The Shift At AI Forum Singapore

Buyer behavior is changing faster than most go-to-market models can adapt. At AI Forum Singapore, learn how to align strategy, execution, and AI adoption to compete in a world of a...

B2B Buying Signals: 16 Buying Signals [+ How Strong They Are]

Sales teams are always looking for signs that a prospect is ready to buy. The problem is, most teams either don’t know which buying signals to look for or aren’t sure how to track...

The Shift Toward Thoughtful and Purpose-Driven Shopping

Discover why consumers are moving toward more thoughtful and purpose-driven shopping habits, prioritising quality, longevity, functionality, and values-driven purchasing decisions....

The Buying Group Paradox: Why More Stakeholders Means Fewer Deals—and What to Do About It

According to Forrester Research, the average B2B purchase decision now involves 13 internal stakeholders and 9 external participants.* Are you...