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The founder behind Briogeo is betting that today’s beauty shoppers want efficacy over excess and product quality over luxury price tags.
The Briogeo founder is back with Soulstice, a brand built around performance, accessibility and a more "intentional" approach to self-care.
They all cleanse without stretching or flattening waves.
From soft waves to lived-in texture, Mara Roszak’s Rōz lineup is an ode to polished hair.
From soft waves to lived-in texture, Mara Roszak’s Rōz lineup is an ode to polished hair.
Rohini Nellore pairs Ayurvedic traditions with modern science to boost skin barriers and scalp health.
If you’ve ever wished your beauty routine could be approximately 97% easier, allow me to introduce you to the humble beauty stick. Because thankfully, we’ve finally reached the poi...
It's available in the U.S. at Anthropologie, Free People, Printemps NY and C.O. Bigelow.
Since 2018, the brand has grown its rosemary, tea tree, batana, jasmine, and argan formulas, naming every botanical and active on the label, at an everyday price, not a salon price...
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Humidity may be inevitable, but frizz and flat hair don’t have to be.
It's dreamy for every hair type.
Ready to tackle your hair growth journey once and for all? We just spotted a rare deal at Bluemercury, marking down the entire Virtue Flourish collection down 30% off, which is foc...
Saie foundation, Kiehl’s face cream, and Crown Affair hair oil.
Dr. Joyce Park (a.k.a. @TeaWithMD) applies dermatology's evidence-based principles to at-home hair-loss treatments.
Volume, touchable waves, and impressive grip in just one spritz.
The Vermont-based brand's formulas feature birch sap, willow bark and other naturally derived actives.
Black-owned beauty brand Ruka Hair is making history as the first braiding hair brand to launch at Sephora in 20 years. Founded in 2020 by Tendai Moyo and Ugo Agbai,...
Finding a haircare routine that supports fuller-looking hair doesn’t have to mean spending a fortune, especially during Bluemercury’s Labor Day sale. Right now, select hair treatme...
You can always count on Paige DeSorbo's beauty recommendations, including the hair growth hacks she swears by for longer, stronger strands. Now, you can buy the Nutrafol Hair Serum...
Ruka Hair is making history at Sephora, opening the door for more Black entrepreneurs redefining braiding hair and protective styling.
Allure spoke with Mielle’s founder, Monique Rodriguez, as well as two scientists about the subtle shifts in the popular range’s ingredient lists.
Beiin (pronounced "be in") launched in 2025 with a three-product line-up including a body wash, lotion and oil.
Courtney Adeleye's Watch & Sea Beauty brand offers hydrating, bioavailable haircare for all seasons, empowering Black women entrepreneurs.
Vivian Wilson is all for being rebellious. Yet, her hair is the exception to that rule. For the model, a hair routine focusing on scalp care, her favorite luxe overnight hair treat...
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