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A new PR box collab has gone viral — let’s dive into the marketing strategy and branding motivations behind it.Continue reading on Branding Case Studies »
A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...
In a competitive business environment, being visible is no longer enough.Continue reading on Medium »
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Brand strategy is the layer beneath the logo. Before a company has a color palette or a typeface, it needs to know what it stands for, who it is talking to, how it is different, an...
Strategy and execution consultancy These Guys I Know has launched a new PR and storytelling system called Circulate. The post These Guys I Know launches PR system Circulate appeare...
Infuse your brand identity into every aspect of your marketing strategies with these top branding tools. The post The Best Branding Tools for 2026: Build, Manage and Elevate Your B...
How UGA’s Franklin College of Arts and Sciences used feedback to rebrand. Creating a recognizable identity can be a complex job during a rebrand. This was a challenge facing the Un...
In today’s competitive fashion industry, creating beautiful collections is only one part of building a successful brand. The bigger…Continue reading on Medium »
It was created by TBWA’s design studio Design by Disruption (DXD).
Align your corporate headshot strategy with brand identity Before anyone steps in front of a camera—or feeds selfies into an AI tool—pause and ask, What should our corporate heads...
Brand promotion represents the process of elevating your company’s value proposition, mission, and products to the target audience, with the ultimate goal of driving customer engag...
Dolphin (NASDAQ:DLPN) agency to lead strategic communications as Palm Tree Crew grows its portfolio across live events, luxury hospitality, branded residences and golf
Stuart Gentle Publisher at Onrec 23 Jul 2026|News archiveRecruitment Marketing vs. PR: What HR Teams Actually NeedAs companies continue to grow, new hires within the HR department...
Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deser...
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AG1 is using its traveling cafe to build trust, explain its products and deepen customer relationships. Many people became aware of AG1 through podcast ads or online influencers se...
Beardwood unveils a brand evolution for Bahia Principe, redefining its identity, architecture, and guest experience following its integration into Hyatt. The post Bahia Principe Ba...
When you’re in a business that lots of other people are in, you have to find a way to differentiate yourself. Here’s how one owner of a PR firm makes her mark in her market.
A major aspect of Oak & Stone’s expansion from Florida to Texas involves a brand refresh centered on “social adventure,” leveraging its signature self-pour tap wall and intenti...
Following its rebrand from mobilads to GOOD TRAFFIC, the leading out-of-home advertising company positions itself at the forefront of vehicle wrap advertising for retail brand acti...
Dynamite Valley has revealed a bold new brand identity created by Kingdom & Sparrow, marking the next chapter in the...
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