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Brand reputation is the story people tell about you when you’re not in the room. It’s built on what customers experience and what employees share. Even what the public sees across...
How to Manage Reputation After a Company Merger A merger can confuse customers faster than it changes a logo. If employees, clients, and investors hear different versions of the de...
Brand reputation is the collective public perception of your brand or organization among your target audience, shaped by your image, performance, and values. It is an integral part...
For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...
In an increasingly fragmented and AI-driven media landscape, the challenge for PR teams to decipher coverage impact on brand reputation has grown. As AI answer engines become the...
Stuart Gentle Publisher at Onrec 30 Apr 2026|News archiveManaging Employer Reputation: How PR Impacts Recruitment SuccessHas your brand ever faced negative press that left custome...
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
What Brand Messaging Really Means (And Why It Matters More Than You Think)How does a business stand out to potential customers? It starts with the brand. If you’re picturing a logo...
The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little — and can actually do harm to a brand’s reputation and thus i...
How to Clean Up Search Results After a Rebrand A rebrand changes your name, but search results often lag behind. Old bios, stale directory listings, and outdated press mentions can...
Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...
You secured the perfect domain name. It cost a little more than you envisioned, but you have the coveted .com of your dreams. It’s available and all social handles are clean....By:...
In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...
Your clients care what people say about them online. That matters because 93% of buyers let reviews shape their decisions, and 67% skip a business entirely after spotting just one...
Syracuse University professor and veteran brand strategist, Marc V. Stress, challenges performance marketing orthodoxy in his new book that offers a framework for building brands t...
IntroductionContinue reading on Medium »
Organization Schema Markup for Better Brand Search Results When someone searches your brand name, the SERPs become your public bio. If Google mixes your business with another compa...
Edafe Onoriode Before now, brands were largely defined by self-expression rather than demonstrable actions. While brand purpose lived in advertising campaigns, corporate reports, a...
What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding? It’s not hypothetical. Ac...
Businesses often face situations where their information, relationships, or brand may be at risk. In those moments, the decision is not simply whether misconduct occurred, but how...
This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning ho...
Agent Detail Inc. required a holistic approach to automotive branding - one that focused on narrative, identity, and community rather than features alone. The post From Body Shop F...
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