Latest updates for Branded Content

Fresh curated links around Branded Content are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • Behind the feed: How brands really work with creators and user-generated content
  • Dulux Avista UGC content program - Content Empire
  • Retail Media’s Next Evolution: Getting Into Content

Post angles to try

Share the most useful takeaway for your audience.
Turn one article into a quick practical checklist.
Ask your audience how this shift affects their work.
Turn angles into scheduled posts

Fresh articles and ideas

Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

localnews8.com /4 weeks ago

Behind the feed: How brands really work with creators and user-generated content

  Digital marketing looks very different from the polished advertising that filled social feeds only a few years ago. People now pass those ads within seconds, while recommendation...

Read source
contentmarketinginstitute.com /1 month ago

Dulux Avista UGC content program - Content Empire

User-Generated Content

Read source
adweek.com /1 month ago

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core value prop of driving sales.

Read source
adweek.com /1 month ago

The Key to Building More Durable Brand Relationships

This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...

Read source
uploadarticle.com /2 weeks ago

AI UGC Video Marketing: How Brands Create Authentic Product Ads at Scale

User-generated content has changed the visual language of advertising. Audiences are accustomed to informal demonstrations,... The post AI UGC Video Marketing: How Brands Create Au...

Read source
medium.com /2 weeks ago

Brand Activations Hit TV Show Locations & Storylines In New SHEEO X Media Product Suite

New TV Series Featuring SoCal Latinapreneurs Tags SHEEO X Media for Brand Activations & Media ManagementContinue reading on Medium »

Read source
campaignlive.co.uk /1 month ago

How to make the ultimate GAF-filled content

Great GAF brand content is about messages with meaning that can be as mundane as driving value or representing reliability for customers.

Read source
medium.com /1 month ago

I created a digital influencer that shoots UGC ads — an honest, sponsored teardown

One synthetic person, one fictional pair of earbuds, 30 free credits, and every caveat I found. Sponsored — and I’ll say so more than once.Continue reading on Medium »

Read source
adweek.com /1 month ago

Social Marketing That Moves at the Speed of Sports

This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that ta...

Read source
adweek.com /1 month ago

ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets

New ad formats like branded content and streaming try to make the case for more money.

Read source
adweek.com /1 month ago

How Snacking Brands Turn Sports Into Spending

This post was created in partnership with Ibotta Live sports draw some of the largest audiences on the planet, and every watch party is a chance for snack brands to […]

Read source
contentmarketinginstitute.com /1 month ago

SG60: Past Present Future

Best Use of Native Advertising/Sponsored Content

Read source
tracking.swap.fm /1 week ago

Brands in the Comments: A Helpful Guide

Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...

Read source
contentmarketinginstitute.com /1 month ago

Microdramas: Why B2B Marketers Should Bet on This Hot B2C Content Trend

What if your brand could hold attention across 10 episodes instead of 10 seconds? Microdramas make that possible. See how Procter & Gamble, a fintech brand, and a Chevrolet dea...

Read source
marketingdive.com /1 month ago

M+C Saatchi NA launches entertainment arm as branded content booms

Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.

Read source
contentmarketinginstitute.com /1 month ago

Singapore Dreamin'

Best B2B Branded Content Campaign

Read source
medium.com /1 month ago

The UGC Factory: How Indian D2C Brands Are Mass-Producing Authenticity

UGC stopped being user-generated the moment brands started paying for it at scale. Here is what that means for the brands building their…Continue reading on Medium »

Read source
inc.com /1 week ago

The Best Brand Social Strategy Isn’t Going Viral. It’s Building Something People Miss

Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.

Read source
mashable.com /3 weeks ago

Inside the increasingly branded world of RushTok

Brands like Nike and Poppi are turning RushTok into a marketing machine with sponsored dances, free products, celebrity visits, and elaborate activations.

Read source
blog.gainapp.com /1 month ago

Co-Branded Content: How to Get Sign-Off From Two Brands Without Chaos

According to the Lumency Global Sponsorship and Partnerships Study, nearly half of all major brand owners actively engage in brand-to-brand partnerships to hit their marketing goal...

Read source
socialmediatoday.com /5 days ago

YouTube updates branded content sourcing and disclosures

The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.

Read source
campaignlive.co.uk /3 weeks ago

The cinema comeback: How modern movie marketing offers a playbook for brands

From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.

Read source
tracking.swap.fm /1 month ago

Microdramas Are a Mega Trend

This week, we’re going all in on microdramas – and we aren’t alone. Brands and streamers are turning to short-form videos to sell products, but will this trend last longer than a m...

Read source
prdaily.com /1 month ago

4 lessons from Oatly on building content that powers campaigns

How to build one campaign that keeps working long after launch. Oatly’s latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavo...

Read source

Turn fresh research into a full content calendar

Use SocialBu to discover ideas, generate post drafts, and schedule them across your social channels.

Sources covering Branded Content

campaignlive.co.uk

Recent coverage from public sources
Public source

prdaily.com

Recent coverage from public sources
Public source

blog.gainapp.com

Recent coverage from public sources
Public source

contentmarketinginstitute.com

Recent coverage from public sources
Public source

feeds.megaphone.fm

Recent coverage from public sources
Public source

localnews8.com

Recent coverage from public sources
Public source