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Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
Brand partners are set to be stars at Bravo Fan Fest 2026.
Brands focusing on episodic storytelling as they look to move from the scroll-stopping content to story-stopping content
When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did. The post How Th...
This post was created in partnership with Dash Social AI has made it easier for marketers to produce content at scale. The bigger challenge now is creating content that reflects […...
Does your brand want to comment on social videos? Well, we’ve got a helpful guide you should hear first. From choosing the right content to comment on, to interacting with other br...
The most successful advertisement on social media may be the one that does not look like an advertisement at all.Continue reading on Medium »
Do you need Chili’s cowboy boots? What about another tumbler, even if it’s limited edition? We’re discussing some of the most memorable brand merch and deciding if we Love It or if...
A brand finds a creator with a large following. The creator posts the product. The campaign ends. Sounds simple, right?Continue reading on Medium »
This post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. Dur...
Advertising technology company Kargo’s interactive full-screen and multi-panel formats capture viewers’ attention. The post Kargo helps brands cut through with premium creative on...
This post was created in partnership with Google TV Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions of t...
Gap, Dick’s, and Starbucks are investing in original content as brands rethink what it takes to build a loyal audience online.
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...
Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with. The post Experiential Ma...
In India, the Advertising Standards Council of India (ASCI) expects any paid or otherwise connected promotion to be clearly marked as an…Continue reading on Medium »
Creator content that converts organically is the best ad creative you will ever have. Most Indian D2C brands let it expire in 48 hours…Continue reading on Medium »
Creator partnerships are moving beyond sponsored posts. Companies can gain more value by investing in talent, trust, and longer-term relationships together.
Brands Want Creators Who Can Actually Make Things A clear pattern runs through today’s freshest job postings: companies want content people who produce, not just […]
Major brands like Macy's and Target and creator-founded brands like DIBS and Electric Picks connected with influencers at LTK Con.
The CMOs of AG1 and Crayola on building authentic communities, embedding products into existing routines, and reframing competition.
The platform is running a new local affiliate shopping test and clarifying some of its language around sponsored acknowledgments.
Pack your bags, this week we’re discussing the evolution of the brand trip. Namely, we’re looking at Tarte cosmetics, who have become infamous with inviting some of the most famous...
Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing features, expanded APIs and more.
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