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This post was created in partnership with EightPM Consumers aren’t just avoiding ads—they’re choosing content that feels worth their time. To earn that attention, brands have to sh...
This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, com...
3TB continues expanding its online presence through creative short-form content, affiliate marketing, and audience-focused digital storytelling. By combining product recommendation...
The app launched a program designed to connect brands with original content creators, per The Hollywood Reporter.
This post was created in partnership with Zappi Sporting events are one of the most dependable ways to reach a highly engaged live audience, but brands have to get more […]
This post was created in partnership with TelevisaUnivision Consumer behavior is being shaped by cultural moments, and brands must leverage this cultural economy to stay relevant...
NBCUniversal's Karen Kovacs and Summer House stars Kyle Cooke and Lindsay Hubbard shared how authentic storytelling drives fan loyalty and brand deals.
One synthetic person, one fictional pair of earbuds, 30 free credits, and every caveat I found. Sponsored — and I’ll say so more than once.Continue reading on Medium »
As audiences spend more time consuming short-form content on their phones, brands are turning to serialized vertical dramas to capture attention, boost engagement, and build deeper...
This post was created in partnership with Adobe Capitalizing on cultural moments is a tried-and-true marketing strategy, but is it possible for brands to create their own moments?...
Businesses are investing more time than ever in digital content marketing like social posts, newsletters, blogs, paid ads—yet cutting through the noise is getting harder. Algorithm...
Shifting paradigms of advertising meaning in the user-generated content (UGC) eraContinue reading on IT Chronicles »
Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural relevance.
Image source: google In an increasingly crowded marketplace, capturing attention is no longer enough. Today’s consumers expect meaningful interactions with brands—experiences that...
The second season of Neighborhue expands to a new city and encompasses documentary video, long-form editorial and social-first content.
This post was created in partnership with Creatively Squared Key takeaways Brand building has never been easy, but it’s become increasingly challenging on social platforms. Its fou...
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Animation company says shift will “help position the studio for long-term success in a rapidly moving media landscape”.
Coach announced &Coach: an always-on content series co-created with Gen Z communities, creators, and cultural voices. More than a campaign, &Coach represents a new model fo...
Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in the water.
CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with partners like MrBeast.
triggers curiosity and promises insider knowledge. People will click because they feel they’re getting access to something hidden.Continue reading on Medium »
How Brands Use User-Generated Content to Increase SalesConsumers place a greater emphasis on the words of their peers than they do advertisements when making purchasing decisions....
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