Social Media Ideas for Brand-Retailer Partnerships

Broadway Partners With The Foundery FWD To Launch Participating Consumer Brands

The partnership bridges venture building and retail, giving The Foundery’s inaugural cohort their first opportunity to test products on the shelf and with consumers

Brand Dollars, Befriending Rivals, and Looming Consolidation: How Retailers Are Plotting the Next Phase of Commerce Medi...

Top executives from Albertsons, PayPal, Home Depot, and Instacart lay out their plans.

Under Armour and the Ravens turn sponsorship into retail experience

The brand’s 10-year deal with its hometown NFL team includes exclusive stadium merchandise, seasonal drops, and an expanded experiential retail strategy.

Ace Hardware: ‘We’re in the business of building national brands’

The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.

Retail’s New Fault Line: ‘Ultimate Destination’ Reshapes Sales Sourcing

How DTC brand Rothy’s grew to $227.7 million in revenue through stores, wholesale

CEO Dayna Quanbeck said partners like Nordstrom give the brand additional opportunities to reach shoppers, while DTC makes wholesale an attractive source of growth.

Authentic Expands Its Global Ecommerce Ecosystem Through Strategic Partnership with Luzern eCommerce

Authentic Brands Group (Authentic), a global brand and entertainment platform, announced an expanded strategic partnership with Luzern eCommerce, a leading eCommerce marketplace an...

Dick’s, LiveRamp, and Adobe Are Building Retail Media’s Creative Future

A new partnership offers a model for creative personalization at scale.

Top 5 Best Brand Collaborations

Discover the top 5 best brand collaborations that have redefined partnerships in the industry. From innovative products to unique marketing strategies, explore how these collaborat...

How Nift Turns A Gift Into New Customers For One Brand And Loyalty For Another

Retailers routinely overspend on acquisition while underfunding loyalty. Nift flips the script by turning one brand’s acquisition budget into another’s loyalty engine.

7 Iconic Brand Collab Logos That Redefined Partnerships

Discover how 7 iconic brand collab logos transformed partnerships in the business world. Explore the creativity and impact of these collaborations that redefined brand identity.

Top Retail Marketing Campaigns: Must-Know Tactics Driving Sales for Brands

When Walmart rolled out its Deals for Days campaign, it didn’t just increase traffic. Actually, it turned limited-time promotions into record-breaking e-commerce sales.  Similarly,...

Uber Eats partners with a slew of grocery retailers

Retail Media Can Build Brands—Including Ways Other Media Can’t

Not only is retail media capable of brand-building, in the future the smartest advertisers will depend on it.

Ecommerce Inbound Marketing Services Designed for Fast-Growing B2B Retail Brands

Customers trust Business-to-Business (B2B) retail brands always to provide the best possible products and services. B2B retail brands leverage this […] Magellan Solutions - Call Ce...

Kraft Heinz, Disney enter long-term strategic marketing partnership

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

French retail giant Carrefour to deliver licensing keynote at Brand Licensing Europe

French retail giant Carrefour – the fourth biggest grocer in Europe with a footprint of 12,000 stores globally – will join licensees Jazwares and Sun City for an exclusive keynote...

Kraft Heinz, Disney enter long-term strategic marketing partnership

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

Digital Brands Group considers sale, merger

The apparel conglomerate is undergoing a strategic review and has retained financial advisers. 

Why brands have swapped competing for co-branding

In 2026, more and more brands are teaming up.

Building brand equity or renting attention? Marketers rethink influencer collaborations as creator-affiliate models gain...

Affiliate marketing used to be a quick race to the bottom with coupon codes and last-minute discounts. Today, as traditional advertising becomes more …

Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven

Plus, Best Buy gets a new CMO.

The Target Canada Story and the Brand Impact of the Supply Chain!

The responsibility for protecting and promoting your product or company brand is often thought to be generally held by the Marketing Department.  But in reality the Supply Chain o...

Is the Carhartt / NFL Partnership an Easy Win for Both Parties?

Does the Carhartt / NFL partnership have natural synergy?