BT Group launches internal marketing agency co-led by Al Mackie
Agency covers creative advertising, alongside branding and strategy.
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Agency covers creative advertising, alongside branding and strategy.
New offering combines strategy and execution to drive growth
Petersen will elevate Stagwell's brand identity as the global network enters its next phase of growth driven by AI-innovation
What Brand Messaging Really Means (And Why It Matters More Than You Think)How does a business stand out to potential customers? It starts with the brand. If you’re picturing a logo...
What is your brand saying beyond its messaging?
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MediaWorks has launched a new brand position and campaign, refocusing on audio to reflect its broadcast reach across the country. The post MediaWorks launches new brand campaign ap...
Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...
Allwyn, L’Oreal, Lloyds Banking Group and Just Eat are among top brands speaking, plus there’s a fireside chat with Alastair Campbell of The Rest Is Politics on media and UK politi...
This article is from the coffee website Sprudge at http://sprudge.com. This is the RSS feed version. Nick Usborne — whose career includes working with Apple, Disney, and The New Yo...
Edafe Onoriode Before now, brands were largely defined by self-expression rather than demonstrable actions. While brand purpose lived in advertising campaigns, corporate reports, a...
4Creative, Channel 4's award-winning in-house agency, today launches a bold new brand identity that reflects its distinctive voice, collaborative culture, and creative output. -...
From designing the future of work to using AI on a comms team.
Campaign speaks to Cilesta Van Doorn, chief brand and marketing officer at BT Group; Helen Whetton, BT brand and marketing communications director; and Lucy Jameson, co-founder of...
Last week, travelbrands officially unveiled a bold new rebrand, reflecting the company’s continued transformation and setting the foundation for its next chapter of growth, innovat...
Brands activating around the London Marathon shows a wider shift in connecting with people.
In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...
In this piece, ‘When Brand and Product Design Become One,’ Allison Connell of Athletics asserts that today’s most successful brands behave as cohesive systems where typography, mot...
Seen Presents, McCann and Joy! Collective created the experience.
Two-day conference includes sessions with broadcaster Grace Dent and Alastair Campbell from The Rest Is Politics.
What would happen if your company stopped all marketing spend tomorrow? It is one of the most revealing questions any company can ask, especially startups. Because for most, the an...
The two roles, both of which are new, are based in London.
inDrive has launched a global rebranding initiative in collaboration with Border Zero, aiming to create a visual system that emphasizes fairness and simplicity. The new identity is...
Featuring Delectables, Hisense, Grubhub, Disney+, and more
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