Social Media Ideas for Brand Positioning

Brand Positioning That Improves The Economics Of Growth

Most leaders understand positioning. They know their brand needs to stand for something clear, relevant, and defensible in the minds of the people most important to its future. Tha...

The Difference Between Positioning And Messaging

Alongside category design, messaging, storytelling, and thought leadership, positioning is where your company claims its strategic seat within the market’s mental map—and, when eng...

Brand Strategy For Growth: Turning Market Position Into Market Share

Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.

Built to Breakthrough: Make your brand stand out by being outstanding

This installment of the Built to Breakthrough series explains that building a clear, consistent brand with a strong unique strategic position (USP) is essential for standing out in...

What Should Brand Positioning Look Like as Consumers’ Preferred Sociopolitical Values Show Deep Rifts?

Should brands be involved in sociopolitical positioning, or is it better to stay neutral?

Build a brand that stays top of mind and top of the Google search list

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Nescafé Marketing Strategy & Campaigns Branded Instant Coffee as Premium

If you’re a coffee lover, you’ve probably savored a cup of Nescafe at some point in your life. With its rich history and an array of coffee offerings, Nescafe has become a househol...

Creating Retail Brands People Remember

Understanding Brand Strategy in Atlanta’s Competitive Market

Win Clients with a Sharper Brand Strategy in AtlantaBrand strategy in Atlanta is no longer a nice-to-have. It is the difference between being remembered and being ignored. With new...

Burberry Marketing Strategy & Deluxe Advertising Campaigns

Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for t...

How Golden Chick defined its identity to compete in a crowded category

After years of steady brand building, the Texas-based chain is deploying a new campaign, loyalty program, and digital-first strategy to win over tenders-obsessed consumers.

Nestle Marketing Strategy: How the Brand Mastered Global Campaigns

Nestle’s marketing strategy complements its tagline, “Good Food, Good Life,” with campaigns that convert.  From Nestle’s social media strategy to its in-store promotional banners,...