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As higher prices and new ways to shop emerge, brands must view loyalty as more than just repeat purchases.
When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
Of all auto groups in the United States, no cars attract more brand loyalty than Tesla, Ferrari, and Toyota.
The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...
B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...
B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...
Almost eight in 10 Jaguar buyers who switched dealerships remained loyal to the marque, according to research highlighting retention opportunities
AT&T’s CMO says customers who love the brand are three times less likely to leave, 50% more likely to buy a second product, and cheaper to acquire.
The sale shows that acquirers want proof customers will keep coming back.
Per a YouGov survey, they spend more on clothing and prioritize quality versus value-conscious consumers.
The U.S. economy has shown some resilience but consumer confidence has not kept pace. Shoppers are still spending, but they are spending differently: more deliberately, more compar...
Corporate culture has changed over the last forty or so years to the point that employees are no longer considered primary company stakeholders.
Sticking with only one car maker could cost you a fortune – but there are benefits, too A rule of business is that it is cheaper to keep a customer than find a new one. It's also...
Discover 10 effective loyalty programs for retailers designed to boost sales and enhance customer retention. Explore innovative strategies that can transform your business and keep...
CHARLESTON, S.C. – As rising living costs continue to strain household budgets, consumers are rethinking their loyalty to the brands they usually buy. A new survey of 1,075 U.S. c...
iPhone owners are sticking with the platform at a higher rate than a year ago, with new research firm CIRP putting iPhone loyalty at 87% for the first quarter of 2026. CIRP's...
Retailers routinely overspend on acquisition while underfunding loyalty. Nift flips the script by turning one brand’s acquisition budget into another’s loyalty engine.
A product gets attention. A brand earns loyalty.
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
Exely's internal data shows tiered loyalty rewards tied to direct bookings can reduce OTA dependency and protect margins when reward costs are benchmarked against re-acquisition co...
Loyalty used to be simple, collect points, unlock a voucher, come back and spend it. That model work...
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