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When firms merge or are acquired, one of the first questions asked is 'what will the company now be called?' Big brands carry weight and that can inspire client loyalty.
While affordability pressures remain prominent across the automotive industry, strong brands create value throughout the customer lifecycle, not just during vehicle purchasing.
Nearly 3 in 10 Americans are "very" loyal to their favorite footwear brands, with nearly half buying new athletic shoes multiple times per year, according to data from CivicScience...
The days when companies used advertising to define what customers thought of them are over. Thanks to social media, customers now shape a brand’s image themselves. And in doing so,...
<p>How to identify and engage with enthusiasts who buy your products on secondary markets.</p>
Sold out in minutes. Critics missed the point.
Lime Fresh Mexican Grill has launched "Lime Lover," a customer loyalty program operating under the brand's "Lime Loves You Back" campaign to reward guests across its Florida locati...
The first question shoppers ask is how a brand category fits into their life.
Retailers can close the loyalty gap by designing programs around customer needs rather than individual channels.
When customers leave, brands often assume they need a new purpose platform or identity. The bigger issue may be price tolerance.
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK...
After a failed U.S. expansion and a near-$1 billion global comeback, KIKO Milano is betting that loyalty, not foot traffic, drives retail growth.
Retailers routinely overspend on acquisition while underfunding loyalty. Nift flips the script by turning one brand’s acquisition budget into another’s loyalty engine.
In one way or another, we are all members of loyalty programs. Restaurants, hotels, airlines, rideshares, grocery stores, drug stores and even Pampers. Most fast-food restaurants o...
Exely's internal data shows tiered loyalty rewards tied to direct bookings can reduce OTA dependency and protect margins when reward costs are benchmarked against re-acquisition co...
This post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments in...
The 2027 iX3 is just arriving at dealerships, and BMW wants to keep drivers with the brand by offering an early loyalty discount. more…
Loyalty used to be simple, collect points, unlock a voucher, come back and spend it. That model work...
For luxury and hospitality brands, knowing what to preserve can strengthen loyalty, originality, and long-term relevance.
Discover the top 7 customer loyalty program benefits that can enhance your business strategy, boost customer retention, and increase sales. Learn how implementing a loyalty program...
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