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It is just astounding that after more than 35 years, some marketers are still using the flawed funnel approach to how advertising works. This is one reason that real, credible, dat...
FOR as long as I can remember, marketers have pursued awareness. The assumption was simple: if enough people knew your brand, more would buy from you. Today, while awareness is eas...
The idea that loyalty is fading is a misread of the market. It’s not that consumers have stopped being loyal; they’ve simply stopped tolerating weak value.
Repeat purchases aren't proof of loyalty. Incrementality is.
From a marketing strategy viewpoint, understanding the pattern of consumers’ brand purchases is critical. In today’s hypercompetitive market place, retaining consumers is crucial f...
Sixty percent of shoppers say they've already abandoned a once-favored brand over price hikes, and for most, it only takes a 10% increase to make them switch.
Why loyalty is becoming retail's most valuable growth asset.
Customer loyalty is more elusive than ever. Competing on cost, experiences, product assortment and more, retailers want to create relationships that last. Too often, however, their...
In 2025, Pop Mart sold 100 million Labubu dolls. Revenue grew 185 per cent to RMB 37.1 billion (US$5.49 billion). Net profit grew 293 per cent. By almost any measure, it was one of...
Eighty percent of UK consumers now belong to at least one loyalty or reward scheme, and most members believe those schemes genuinely save them money. That figure, drawn from Mintel...
To gain die-hard customers, activate marketing channels that encourage emotional connections with your brand.
Discover 10 effective customer loyalty solutions designed to enhance retention and strengthen your relationship with customers. Boost your business’s success by implementing these...
Brands continue to see the value in developing deeper relationships with their customers through loyalty initiatives, but investment typically flows toward technology, rewards, and...
Trust Is Back in Fashion—But So Is Switching Introduction A few decades ago, banking relationships o...
The new rules of loyaltyLoyalty programmes across the travel sector are under increasing pressure to…
Products can easily be copied making trust the brand differentiator.
Discover the 7 key components for a successful customer loyalty referral program that can boost your brand's growth and enhance customer retention. Learn how to create a referral s...
Food quality is the strongest loyalty driver at 48 percent, far ahead of discounts or promotions at just six percent, according to the Summer 2026 Consumer Trends Report from Prov...
In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ shopping behavior.
Discover what a loyalty application is and how it works to enhance customer engagement and retention. Learn the key features, benefits, and strategies for implementing an effective...
New survey data shows 56% of smartwatch owners are open to switching brands. Apple users are the most loyal at 38%. Garmin and Coros owners are the most likely to go. The ecosystem...
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