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The momentum from Licensing Expo continues in London. The post Preview: Brand Licensing Europe 2026 appeared first on The Toy Book.
From kidults and collectibles to cross-generational fandom and entertainment-based IP, BLE returns to Excel London with a sharp focus on the future of play. The post Brand Licensin...
Exhibitor numbers hit record highs ahead of the October event. The post Visitor Registration Opens for Brand Licensing Europe 2026 appeared first on The Toy Book.
This year’s event features more than 400 exhibitors and over 5,000 brands. The post Licensing Expo 2026 Returns with a Powerhouse Lineup appeared first on The Toy Book.
Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, today announced a new long-term partnership with Experience Group for Lee® acr...
More than 12,500 attendees and 410 exhibitors made their way to Mandalay this year. The post Licensing Expo 2026 Wraps with Record-Breaking Attendance appeared first on The Toy Bo...
Just as the Experiential Marketing Summit was bringing inspiration to brand marketers, across the Las Vegas Strip, brands were finding new avenues for fandom at Licensing Expo, whi...
Spin Master heads to Licensing Expo with a stacked lineup and big plans for the future. The post Licensing Power: Unlocking the Value of Spin Master’s Biggest Brands appeared first...
The British Fashion Council (BFC) today announces a four-year commitment to strengthen and expand its LONDON show ROOMS (LsR) presence in Paris, reinforcing its long-term strategy...
The studio behind 'The Boys' and 'Jumanji: Open World' strikes deals and builds programs tailor-made for the fandom. The post World Series of Licensing Q&A: Jamie Stevens, Sony...
New collections spanning fashion, accessories, plush, and collectibles roll out across more than 26 countries. The post Care Bears Expands European Retail Presence Through LPP Grou...
Supply Chain Oversight is Part of Responsible IP Protection The post Protecting Licensed Brands on a Global Stage appeared first on The Toy Book.
How Licensing Impacts Buying Decisions at Specialty Stores. The post Astra’s Insights: The Licensing Effect appeared first on The Toy Book.
Unlock new revenue streams and leverage your IP. The post Raising the Bar: Make Money with Licensing appeared first on The Toy Book.
The hottest toys from the year's hottest licenses. The post The Hottest Toys from Licensing Expo on Las Vegas Now appeared first on The Toy Insider.
A second season of the animated preschool series is already in the works. The post BBC Studios to Lead Global Licensing for ‘My Friend Maisy’ appeared first on The Toy Book.
Disney Consumer Products outlines its 'Icons Unleashed' strategy at Licensing Expo, focusing on global partnerships, major franchises, and future growth.
Licensed properties step into physical spaces, transforming stories, characters, and gameplay into interactive experiences. The post From IP to IRL: Location-Based Experiences appe...
BCB London – the largest trade fair in the UK for the international bar and beverage industry – returned to Tobacco Dock on 11 and 12 May 2026 for its second edition, bringing the...
London Packaging Week returns to Excel London on 16–17 September 2026, positioning itself as UK’s leading platform for packaging innovation The post London Packaging Week 2026 to S...
This year brings new experiences and products based the preschool series. The post BBC Studios Expands ‘Bluey’ with Global Partnerships appeared first on The Toy Book.
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