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Bonn Group is of the view that the right face has built stronger recall than any tagline ever could Over the past few years celebrity partnerships have become the backbone of how t...
What stands out here is the category borrowing. The tube shape, the aluminum cap, the pedestal base: these are all...
Each product is named after a NYC street address.
Coach announced &Coach: an always-on content series co-created with Gen Z communities, creators, and cultural voices. More than a campaign, &Coach represents a new model fo...
One Black Bear made the work.
Joint created the work.
Your brand should feel consistent everywhere: on your social posts, product labels, packaging, listings, ads, and marketing visuals. But keeping every design on brand can quickly b...
Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for t...
This installment of the Built to Breakthrough series explains that building a clear, consistent brand with a strong unique strategic position (USP) is essential for standing out in...
A Legacy That Still Shapes Modern Choices For several adult consumers in India, tobacco choices indicate respectability, consistency and smoothness. British blends have kept their...
For 93MIL Perfumes, we crafted a brand identity and packaging system rooted in the idea of presence, light, and transformation....
Mass retail has a major lookalike problem. Fashion floors are drowning in beige “basics”. Electronics shelves are stacked with black appliances and grand product claims. Down the s...
SINGAPORE – Media OutReach Newswire – 6 July 2026 – Global beauty brand LUX, in collaboration with VML Singapore, has launched #LUXMyWill—an innovative initiative that transforms o...
Huda Beauty unveils a new fragrance at the world’s most immersive beauty event in London, combining interactive installations, scent discovery, and luxury storytelling. The article...
“When a brand opens a highly immersive, successful flagship in a city, their e-commerce sales in that specific […]
Jewellery retailer Diamonds Factory has undergone a major rebrand, emphasising its craftsmanship and ‘direct from the maker approach’. The fresh new brand direction, which includes...
New capability embedded in the BERA brand management platform lets marketers compare their BERA Score and Love Curve position against how leading LLMs rank their brand
TRU(HUE) is a locally created beauty brand developed with GCC women at the heart of its R&D process. Middle Eastern beauty brands are still rarer than you might expect, which i...
The label was founded by husband-wife duo, Dave and Liz Findlay.
San Francisco Bay Coffee Has An Impressive New Look Introducing our latest work with the best-selling brand, San Francisco Bay...
Chow Tai Fook has unveiled its first global flagship store on Canton Road, Tsim Sha Tsui, Hong Kong. Conceived as "Home of Chow Tai Fook," the store blends nearly a century of heri...
The streetwear brand’s new flagship in Lotte World Mall features exclusive merchandise.
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