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Alo Yoga is stepping further into the fashion space with the debut of its inaugural sunglasses line, adding a fresh accessory category to its growing lifestyle portfolio. Designed...
By Lucas Nicholson. Simon and I were talking the other day about a brand I was wearing – Original Fibres, as it happens. We often have these chats because while we have a strong ov...
The retailer introduced new ways brands can build awareness through its retail media network at its inaugural Upfront event in Chicago.
A&W Restaurants has launched its new restaurant prototype, a design that honours the brand's iconic past while creating a relevant, differentiated experience for today's guest...
Fast Retailing’s lower‑priced brand GU is turning to a luxury fashion veteran in hopes of elevating $18 denim to worldwide appeal. Known in Japan for its blend of fashion‑forward s...
Alo names Bella Hadid as the star of its latest campaign, linking her debut to the roll-out of its pre‑fall collection on Tuesday. Rooted in yoga and mindfulness, the LA wellness b...
Editor’s Note: This first-party brand story gives readers a live marketing exercise to examine. ComplexDiscovery OÜ has translated its hexagon brand system—circuit board, connectiv...
Beiin (pronounced "be in") launched in 2025 with a three-product line-up including a body wash, lotion and oil.
Each garment is handcrafted with traditional hand-sewing and embroidery techniques.
The label was founded by fashion stylist Joyce Gereige.
TheВ label has been worn by Jennifer Lopez, Taylor Swift, Ariana Grande, Kendall Jenner, Kim Kardashian and more.
The direct-to-consumer brand releases curated monthly capsules.
LUXURY BRANDS LOVE BREE LEMAN’S ARTISTRYLemonade’s fashion illustrator, Bree Leman is the go-to for glam and luxury brands across the beauty and cosmetic sector. Her elegant style...
Featuring a product line-up spanning face, beard and body.
Avant-garde branding and digital experience for a luxury real estate brand redefining the sector through design, motion, and a distinctive unconventional narrative.
It focuses on styling pieces — detachable accessories, gloves, separates — so the bride can build a wedding wardrobe.
A brand is not defined only by its logo, colours or visual identity. It is shaped by the experiences, perceptions and relationships an organisation builds with both its clients and...
Founded in 1933, Fairway Market is an independent regional supermarket chain with stores across New York. The grocery retailer sells food and household goods, and over the past eig...
As part of its ongoing revival, Topshop has unveiled its inaugural co‑designed collection with Cara Delevingne, underscoring the brand’s evolving partnership with the London origin...
Innoroc, the German company behind the Übermilk line of commercial automatic milk frothers, has introduced Beyond, an umbrella equipment brand that includes Übermilk and the newly...
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Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in...
The partnership bridges venture building and retail, giving The Foundery’s inaugural cohort their first opportunity to test products on the shelf and with consumers
Produx builds brand identities for companies that care how things feel and how they are perceived over time.
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