Social Media Ideas for Brand Expansion

Where Your Brand Is Headed Counts Too: The Expansion-of-Trade Doctrine

Where Your Brand Is Headed Counts Too: the Expansion-of-Trade Doctrine Every growing brand has a next move. The coffee roaster selling bags online is already picturing a café. The...

Tropical Smoothie unveils new branding to mark next stage of growth

The fast-casual chain is looking to move into nontraditional locations, and potentially grow overseas.

Hallmark Expands Licensing Program Across Lifestyle Categories

Hallmark is growing its portfolio to 20 licensing partners. The post Hallmark Expands Licensing Program Across Lifestyle Categories appeared first on The Toy Book.

Kyuramen moves into co-branding with three concepts under one roof

The ramen chain is expanding with various formats and brands. This is the first to bring them together as a fast-casual outlet.

Beyond adds protein bars, powders in portfolio expansion

The plant-based meat company is entering adjacent categories to tap into more lucrative opportunities within protein.

Fashion brand Libas steps up retail expansion, plans 50-plus store additions in FY27

The brand plans to scale the jewellery catalogue to 600–700 SKUs by March

Born INâ„¢ Apparel Announces Expansion into Ohio!

Photo Courtesy of Born INTM Apparel Detroit-based apparel brand will launch new Ohio apparel line through The post Born IN™ Apparel Announces Expansion into Ohio! appeared first...

US Car-care brand Turtle Wax steps up India expansion

The company currently operates 110 Car Care Studios across India and plans to add more than 50 over the next year, besides building a detailing academy and community

JKR Brand Refresh Makes ‘Tropical’ A State of Mind

JKR’s brand refresh for Tropical Smoothie Cafe is intended to support the company’s continued expansion. The approach redefines ‘tropical’ as a state of mind. The company is on tra...

Implementing marketing governance models to safeguard brand consistency in expansion phases

Expansion into new markets, digital platforms, or partnerships requires precision and structure to protect brand integrity. As companies grow or The post Implementing marketing gov...

For the Complete Man, suits are no longer enough

The apparel maker is reshaping its House of Brands around casualisation and premiumisation

Japanese listed fashion brand Human Made steps up global expansion

Your Next Product Could Be a New Brand

Flat Circle's Rok Hladnik says launching a new product line sometimes requires a new brand. The post Your Next Product Could Be a New Brand appeared first on Practical Ecommerce.

Menswear Brand Tayion Collection Announces Major North American Expansion

Detroit's Tayion Collection partners with Peerless Clothing to bring bold menswear to the US, Canada, and Mexico.

Dine Brands expands its dual Applebee's-IHOP location concept amid strong demand

Drake’s OVO Expansion Details Revealed After Blockbuster Acquisition

Drake's OVO brand gets absorbed into Vince Holding's retail operation, expanding stores and launching wholesale across North America.

The Limited Bought by CP Brands

New owner’s initial plans include branded pop-up in NY.

Bravo Fan Fest Is Turning Brands Into Bravolebrities

Brand partners are set to be stars at Bravo Fan Fest 2026.

Pinterest expands creator content promotions

Brands will be able to sponsor creator Pins, boosting exposure and providing more promotional opportunities.

Lumberjaxe spices up U.S. expansion plans after Dragons’ Den appearance

Dragons’ Den-backed Lumberjaxe is turning up the heat on its US expansion plans, with the sauce and seasoning brand targeting a 2027 launch. Founded by Brendon and Jaydon Manders w...

Specialty Shirt Brand Untuckit Acquired by Randa

Buyer seeks to accelerate chain’s growth.

Why Unilever Acquired Grüns and Dr. Squatch

Upstart brands—along with offbeat collabs and upscaling brands like Dove—are behind the consumer product giant’s growth strategy.

Gap rolls out Fashiontainment strategy with boy band collaboration

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a documentary series.

Fortune expands mustard oil portfolio

Fortune the flagship edible oil brand of AWL Agri Business Ltd announced the launch of Fortune Yellow Mustard Oil expanding its mustard oil portfolio to cater to consumers who pref...