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Co-founded by a L'Oréal alum, the color cosmetics brand uses aluminum and tin in its fully recyclable packaging.
Ciele Cosmetics founder (and celebrity makeup artist) Nikki DeRoest started by adding mineral SPF 50+ to liquid blush, and then grew the line into a full "sun-smart" complexion rou...
Brandefy Skin Review including Vitamin C Serum Brandefy is an anti aging skincare range that is sold direct to consumers through the brands website. The brand was founded by in 2...
Plus, how she got her start in the industry.
Its high-performance formulas balance clinical actives with Japanese onsen water and botanicals.
Canadian brand's products tap into some of the biggest trending releases
I have been obsessed with makeup since the days of standing on the back of the toilet seat to reach the bathroom cabinet where my mom stored her makeup in the late 1970’s. My earli...
From organic hand cream to lip scrubs
Known for their viral Oui Cherie Primer and setting spray, the beauty retailer has now launched two budget-friendly lip stains that are perfect for a summer makeup bag
These days, drugstore makeup is so good that celebrity makeup artists told E! they used it to create flawless glam for fashion's biggest night—the Met Gala. Everyone from Kendall J...
Kiko Milano to sell beauty merch in discovery-led retail environments.
No it's not magic, but for makeup-wearing skincare lovers, it may sound like a miracle to meet a clean beauty brand that actually treats and improves your skin while worn, just as...
Meaning "Olivia's mom" in Korean, Oliviaumma presents skin care as a shared ritual across generations.
Case closed.
Case closed.
The sunscreen brand was born from Founder Stephanie DiPisa's personal journey with Lyme disease.
Mario Dedivanovic is a celebrity makeup artist and the founder of Makeup By Mario. The beauty pro is known for creating blurred looks so flawless, they look like a beauty filter in...
Stunning wedding makeup plays a major role in completing a bride’s overall look and boosting her confidence on the big day. In Brampton, beauty trends are evolving quickly, and bri...
How to use botanical butters for a stable professional-grade finish Posted on May 23, 2026 Written by: 100% PURE® There’s a moment when makeup stops looking like makeup and...
The multifaceted entertainer has inked a new deal with Revlon, starring in its "Be Unforgettable" campaign for one of its signature products.
MAC collaborates with influencer Olandria Carthen and makeup artist Painted By Esther for a blush-focused collection, amid online drama over blush techniques.
whenlovetriestoleave:
How skincare and makeup work in total harmony for a lasting glow Posted on May 3, 2026 Written by: 100% PURE® Have you ever wondered why professional makeup looks so effortl...
Light, fruit-pigmented® textures for a breezy look Posted on April 26, 2026 Written by: 100% PURE® Introduction: Let Your Glow Be Seen Spring does not ask for transformation...
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