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The criticism was predictable. A revered luxury watchmaker partners with Swatch, introduces a colorful US $400 pocket watch, and collectors immediately worry about dilution. But th...
Win Clients with a Sharper Brand Strategy in AtlantaBrand strategy in Atlanta is no longer a nice-to-have. It is the difference between being remembered and being ignored. With new...
The London agency has created the positioning and identity for Hovis Bakeries, the new home of two of Britain's best-known loaves, and has mercifully resisted every visual cliché t...
Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans. New operating models. Policy changes. Shifts...
Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for t...
Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that their commercials for Holiday Inn and Holiday Inn Express...
“When a brand opens a highly immersive, successful flagship in a city, their e-commerce sales in that specific […]
Welcome to the world of luxury branding, where opulence meets innovation, and exclusivity reigns supreme. In a market teeming with choices, luxury brands have mastered the art of s...
Coach announced &Coach: an always-on content series co-created with Gen Z communities, creators, and cultural voices. More than a campaign, &Coach represents a new model fo...
Bonn Group is of the view that the right face has built stronger recall than any tagline ever could Over the past few years celebrity partnerships have become the backbone of how t...
Stronger Brands Fill More Tables in AtlantaStrong restaurant brands get chosen first. In Atlanta, that matters every night. Locals are scrolling on their phones, tourists are searc...
Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ – the ‘what something looks like’ divorced from the world around it, food...
The Museum of Narratives identity is simply perfect.
Organizational alignment turns brand thinking into a connected system customers can feel.
Success depends on these factors.
Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.
CBX and KitchenAid introduce the home appliance brand’s first global packaging redesign in more than a decade. The updated system aims to improve consistency and flexibility across...
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