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brandingstrategyinsider.com /1 month ago

Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison m...

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habr.com /1 month ago

Бренд-архитектура как инструмент маркетинга в ИТ

Если у компании несколько продуктов, направлений или дочерних бизнесов, нужна система, по которой выстраиваются отношения между брендами внутри одной компании, у которой зачастую е...

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gdusa.com /1 month ago

Case Study: McL Builds Ashcroft Brand At Global Scale

Ashcroft partnered with Robin McLoughlin of McL to transform its brand into a unified global system designed to support growth, alignment and long-term value. As this case study r...

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archdaily.com /2 weeks ago

Designing a Brand: How Apple Built an Architectural Language of Glass and Order

In 2026, Apple marked fifty years since its founding. Over the past two decades, Apple has developed a consistent architectural language that extends its brand into the built envir...

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brandingstrategyinsider.com /3 weeks ago

When Honoring A Brand’s Past Means Changing Its Future

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first...

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fstoppers.com /1 month ago

AI Branding Tool ZAWA Tested

When it comes to branding, there are a number of elements that need to be considered. It needs to speak about your business while also evoking something in the viewer. It doesn't n...

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brandingstrategyinsider.com /1 week ago

How Under Armour Forgot The First Rule Of Brand Strategy

Never confuse the customer. Once, at an advertising agency meeting with our IHG client, one of the agencies admitted that their commercials for Holiday Inn and Holiday Inn Express...

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campaignlive.co.uk /1 month ago

Apple at 50: behavioural strategy has defined its success

The brand's consistency around how people think, feel and decide has allowed it to sustain its success.

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fastcompany.com /1 month ago

When brands become actors

For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning. Brand architecture em...

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campaignlive.co.uk /1 month ago

BT Group launches internal marketing agency co-led by Al Mackie

Agency covers creative advertising, alongside branding and strategy.

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adweek.com /1 month ago

Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction

This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning ho...

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thisdaylive.com /2 weeks ago

Purpose-led Branding: Aligning Brand Values with Stakeholder Expectations

Edafe Onoriode Before now, brands were largely defined by self-expression rather than demonstrable actions. While brand purpose lived in advertising campaigns, corporate reports, a...

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gdusa.com /1 month ago

From Body Shop Frustration To Brand Opportunity

Agent Detail Inc. required a holistic approach to automotive branding - one that focused on narrative, identity, and community rather than features alone. The post From Body Shop F...

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gdusa.com /2 weeks ago

Creative Comment: Brand and Product Design

In this piece, ‘When Brand and Product Design Become One,’ Allison Connell of Athletics asserts that today’s most successful brands behave as cohesive systems where typography, mot...

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gdusa.com /1 month ago

Marc V. Stress Book Sees Branding As Infrastructure

Syracuse University professor and veteran brand strategist, Marc V. Stress, challenges performance marketing orthodoxy in his new book that offers a framework for building brands t...

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cultbranding.com /1 month ago

Brand vs. Performance

In many marketing departments, “Brand” and “Performance” are treated like rival factions. One is seen as the “fluffy” creative side, the other as the “hard” data side. One builds a...

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elearningindustry.com /3 days ago

Brand Strategy For Growth: Turning Market Position Into Market Share

Explore the impact of a brand strategy for growth and discover how strong branding influences buyer trust and recognition. This post was first published on eLearning Industry.

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ruralmom.com /1 month ago

The Subtle Art of Creating a Recognizable Dining Identity

Key Takeaways A cohesive dining identity strengthens customer loyalty and emotional connection. Every touchpoint, from visual branding to service interactions, contributes to the o...

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natlawreview.com /1 month ago

Beyond the Label – Trademark and Design Protection as a Competitive Edge in Beauty

Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...

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inc.com /2 weeks ago

Consistency Builds Stronger Brands Than Creativity

The strongest brands create meaning and trust.

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campaignlive.co.uk /1 week ago

Audemars Piguet x Swatch: where brand proliferation becomes brand preservation

Is AP's partnership with Swatch is a way of establishing ownership over its design among the public?

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adland.tv /2 weeks ago

inDrive Revamps Global Identity with New Visual System

inDrive has launched a global rebranding initiative in collaboration with Border Zero, aiming to create a visual system that emphasizes fairness and simplicity. The new identity is...

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campaignlive.co.uk /1 week ago

Brand body language: the new make or break

What is your brand saying beyond its messaging?

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luxuo.com /1 month ago

Signature Moves: 8 New Releases Shaping Luxury Brand Identity

Luxury houses are expanding signature codes with recent releases that hone in on archival references and immersive storytelling. The post Signature Moves: 8 New Releases Shaping Lu...

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