Social Media Ideas for Brand Activations

Brand Activations Hit TV Show Locations & Storylines In New SHEEO X Media Product Suite

New TV Series Featuring SoCal Latinapreneurs Tags SHEEO X Media for Brand Activations & Media ManagementContinue reading on Medium »

Chery International unveils electric car brand with immersive experience

Avantgarde created the activation.

New Balance activation celebrates sole of London

The work was created by Exposure.

Bumble, Coca-Cola, Red Bull and Magnum among brands at All Points East

AEG Global Partnerships brokered the deals.

Pop-Ups Pop Off: How to Make Your Experiential Event Effective

This week, we’re talking all things pop-ups: is the goal for brands to get attention, generate online buzz, test out products, gain new customers, or something else entirely? We br...

Cheez-It celebrates cheesy comedy at Edinburgh Fringe

Zeal created the brand activations.

Nuii ice cream promotes conservation efforts with branded treehouse

The experience was created by brand activation agency Zeal.

In the Market: A look at Fever-Tree's acceleration as it tours the U.S.

Our “In the Market” series explores how we bring our brands to life in our local markets, closest to our customers and consumers. This edition highlights an experiential campaign t...

The cinema comeback: How modern movie marketing offers a playbook for brands

From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.

Meeting Fans Where They Are: Disney's Expanding Approach to Movie Marketing

From introducing new characters in unexpected spaces to bringing fan favorites to iconic locations, The Walt Disney Company is bringing the magic of the movies to life across the g...

Tapping Into Social Adventure as Brand Growth Strategy

A major aspect of Oak & Stone’s expansion from Florida to Texas involves a brand refresh centered on “social adventure,” leveraging its signature self-pour tap wall and intenti...

Social Marketing That Moves at the Speed of Sports

This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that ta...

Experiential Is Central to Cannes Lions’ Evolution

This year, it was impossible to walk past Salesforce Beach, the Journal House, or the DoorDash activation without stopping. It proves how the festival has become something bigger t...

A Legacy of Innovation: A Journey Through the Eras of Recruitment

“A Journey Through the Eras of Recruitment Marketing” activation kicked off Shaker Recruitment Marketing's 75th anniversary celebration. The genesis of the project came from a desi...

Westfield hosts Toy Story 5-inspired experience

The activation will take place at Westfield Stratford City until 31 August.

ADWEEK Brand Advantage: B2B Brands Break Out of the Office Onto the Field

Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.

Campaigns in Full Swing: Week of July 17th

Highlights from Rice Krispies, Journeys, QuikTrip, and Wellhub

US Open Shows How Brand Partnerships Are Serving a Better Fan Experience

US Open partners American Express, Chase, and more step up their game for fans.

From influencer feeds to pop-up cafes: Tips for expanding comms beyond the screen

AG1 is using its traveling cafe to build trust, explain its products and deepen customer relationships. Many people became aware of AG1 through podcast ads or online influencers se...

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How Brands Prepare to Be Spontaneous

The future of marketing will belong to the brands able to respond to cultural moments as they happen, marketers and media executives argued on Thursday at ADWEEK House: Sports Summ...

Innovative Campaigns Make Waves: Week of July 31st

Müller, Myprotein, Morgan & Morgan

The Key to Building More Durable Brand Relationships

This post was created in partnership with Strava Professional sports offer brands compelling moments to reach audiences, but these are often one-off opportunities, like a champions...

Boston Retail Solutions Expands into Live Events & Entertainment Segment

Boston Retail Solutions utilizes its 15 national service centers and modular wall systems to launch specialized activation, hospitality, and flexible event spaces for sports franch...