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US Restaurant Beverage Trends: Drinks drive footfall and growth as Gen Z and millennials seek new flavours

Alcohol stocks: bargains, value traps and changing drinking habits

Alcohol stocks after the selloff: why a 70% fall is not an investment thesisAnalysis as of October 10, 2026. Share-price comparisons use U.S. regular-session closing prices through...

National Restaurant Association: Beverages are potential growth drivers

The Association’s 2026 Restaurant Beverage Trends report reveals that consumers are seeking drink-centric experiences and restaurants are working to meet the demand.

How Operators Can Manage the Beverage Alcohol Reset

With diners becoming more intentional about alcohol consumption, new opportunities are opening for operators in ready-to-drink cocktails (RTDs), wine cocktails, non-alcoholic bever...

Menu Transformation: Beverages Move from Add-Ons to Restaurant Growth Drivers

New 2026 Restaurant Beverage Trends report finds consumers are seeking more choice, discovery, and beverage-focused experiences The post Menu Transformation: Beverages Move from Ad...

How India’s Rs 5 lakh crore alcohol industry works - 8X bigger than Bollywood and jewellery

This episode of Prime Venture Partners Podcast features Ankur Sachdeva, Co-founder & CEO of Uppal Brewers & Distillers who brought Glenfiddich and The Balvenie to India. Th...

Recent State-level legislative shifts and reforms boost beer category in the country: UBL

Karnataka’s AIB (Alcohol-in-Beverage) based duty structure, which taxes beverages according to alcohol content, has contributed to approximately 55% of the beer industry growth in...

Midsize brewers shake up marketing strategies as Americans drink less

Nonalcoholic beer is on an upswing, while midsize and craft breweries are feeling the effects of a changing consumer landscape.

Beverage Programs Are Under Pressure. These Pros Are Finding Ways to Adapt.

It’s a hard time to run a beverage program. Costs are escalating due in part to an unhappy blend of tariffs, supply chain issues, and general inflation. The wholesale sector of the...

How the Beverage Aisle Became a Lifestyle Marketplace

Beverage brands are increasingly selling more than what is inside the bottle. Saint James Iced Tea’s Brenden Cohen examines how culture, social discovery and strategic distribution...

Capitalizing on the Sober Social Era

Alcohol consumption is experiencing a historic decline. Just 54 percent of respondents in a 2025 Gallup poll of U.S. adults admit that they drink; the lowest level in nearly 90 yea...

Global Wine and Spirits Industry Leaders Gather at 2026 Chishui River Forum to Explore Value Reconfiguration Amid Struct...

Can Regional Advantages Become an Excuse for Complacency? How Are Chinese and International Producers Responding to Evolving Consumer Preferences?

Diageo India looks to Gen Z as it taps growing RTD market with Smirnoff ICE

Diageo India sees flavours and premiumisation among key trends shaping alcoholic beverage consumption in India and globally

Pernod Ricard targets RTDs and small formats in US growth strategy

US alcohol consumption remains at all time low

A new report from Gallup showed drinking rates are stabilizing after a multiyear decline, but still remain at the lowest level since 1939.

How ready-to-drink cocktails are reshaping the spirits industry

As more consumers gravitate toward RTDs, alcohol giants must choose between developing new products internally or buying their way in.

Spritzes continue to drive bar sales during the summer

Lower ABV cocktails and earlier happy hours were top drinking trends over the last couple of months, according to data from Square.

Sustainability in Drinks unveils 2026 programme

Sustainability in Drinks unveils 2026 programme

Menu Transformation: Beverages Move from Add-Ons to Restaurant Growth Drivers

Operators are leveraging modern beverage trends to offer customizable drinks and standalone afternoon refreshers. The post Menu Transformation: Beverages Move from Add-Ons to Resta...

The fastest-growing food and beverage brands of 2026

Only 14% of brands saw growth in purchasing intent among consumers, with legacy players securing the biggest boost, according to Morning Consult. 

Report on What India is Drinking

The fourth edition is based on a survey of 155 bars across 18 cities, with participation up 24% from last year, representing bar owners, head bartenders, and beverage leads.

Understanding India s shift towards health conscious beverage choices

Sugar free colas ran out of stock this summer in some cases for weeks at a stretch Indian bottlers are still catching up to a shift in taste that arrived faster than most of them h...

Modelo maker buys boozy sports drink SpikedAde for $75M

The beer maker is broadening its portfolio with the vodka and sports drink brand as it looks to tap into growing demand for RTDs.

One Wine and Spirits Wholesaler Has Become Too Big To Control