Social Media Ideas for Bevfluence

BevFluence® Partners with EXIM to Demystify Export Growth for Beverage Producers

How the Beverage Aisle Became a Lifestyle Marketplace

Beverage brands are increasingly selling more than what is inside the bottle. Saint James Iced Tea’s Brenden Cohen examines how culture, social discovery and strategic distribution...

US Restaurant Beverage Trends: Drinks drive footfall and growth as Gen Z and millennials seek new flavours

Raising the Bar: How the Beverage Boom is Reshaping Catering and Events

Today, the bar is where guests linger. It's where they create and share experiences. Layered mocktails earn as many photographs as the venue itself. Functional cold brews spark con...

The 0% Consumer Changing The Rules Of Summer Drinking

As zebra striping reshapes drinking habits, Lady A explores why 0% is becoming part of a wider consumer repertoire rather than a separate occasion

How functional beverages provide new reasons to visit

Once the purview of smaller health-food stores, functional beverages have become a category of their own as consumers place greater emphasis on health and well-being. For juice/smo...

The VinePair Podcast: The Era of Spiked Sports Drinks Is Upon Us

Today on the “VinePair Podcast,” Adam, Joanna, and Zach unpack Constellation’s purchase of spiked sports drink brand SpikedAde. Is the drinks giant aiming to grab a share of a smal...

Spritzes continue to drive bar sales during the summer

Lower ABV cocktails and earlier happy hours were top drinking trends over the last couple of months, according to data from Square.

How Operators Can Manage the Beverage Alcohol Reset

With diners becoming more intentional about alcohol consumption, new opportunities are opening for operators in ready-to-drink cocktails (RTDs), wine cocktails, non-alcoholic bever...

Beyond the First Drink: Engineering the Cocktail Journey

A strategic framework for designing hotel cocktail menus around consumption occasions, pricing psychology, and sequencing to maximize per-guest contribution rather than per-item pr...

Modelo maker buys boozy sports drink SpikedAde for $75M

The beer maker is broadening its portfolio with the vodka and sports drink brand as it looks to tap into growing demand for RTDs.

How to Use Influencer Marketing for a Food and Beverage Brands

Food and beverage is the most sensory category and the one where creator marketing consistently outperforms paid ads. Here is the strategy.Continue reading on Medium »

Constellation Acquires SpikedAde for $75 Million as Boozy Sports Drink Segment Booms

On Tuesday Constellation Brands announced its acquisition of SpikedAde, one of the leading ready-to-drink (RTD) beverages in the growing boozy sports drink segment. Constellation a...

What 6,000 Beer Drinkers Want Brewers to Know

Beer drinkers are paying attention to more than style and ABV. A new KalHops study of 6,000 consumers across 12 countries offers a closer look at the flavors, ingredients, and labe...

Menu Transformation: Beverages Move from Add-Ons to Restaurant Growth Drivers

New 2026 Restaurant Beverage Trends report finds consumers are seeking more choice, discovery, and beverage-focused experiences The post Menu Transformation: Beverages Move from Ad...

C4 launches beer-flavored energy drink

The Nutrabolt-owned brand is making a big bet to enter an emerging wellness niche within the nonalcoholic beer sector.

How Sparkling Ice Built a 300M-Impression Campaign

Sparkling Ice turned a national community program into 300 million media impressions by running PR, social, and influencer content as one integrated campaign.

Report on What India is Drinking

The fourth edition is based on a survey of 155 bars across 18 cities, with participation up 24% from last year, representing bar owners, head bartenders, and beverage leads.

Capitalizing on the Sober Social Era

Alcohol consumption is experiencing a historic decline. Just 54 percent of respondents in a 2025 Gallup poll of U.S. adults admit that they drink; the lowest level in nearly 90 yea...

рџЋ§рџ“єThe Era of Spiked Sports Drinks Is Upon Us | The VinePair Podcast

Menu Transformation: Beverages Move from Add-Ons to Restaurant Growth Drivers

Operators are leveraging modern beverage trends to offer customizable drinks and standalone afternoon refreshers. The post Menu Transformation: Beverages Move from Add-Ons to Resta...

Understanding India s shift towards health conscious beverage choices

Sugar free colas ran out of stock this summer in some cases for weeks at a stretch Indian bottlers are still catching up to a shift in taste that arrived faster than most of them h...

Unconscious Moderation Highlights the Rise of Mindful Drinking Habits Across the Restaurant Industry

Restaurants are increasingly introducing nonalcoholic beverage options, with a 47% rise in new items compared to the previous year. This trend caters to diners seeking moderation,...

рџЋ§рџ“єDrinks Marketing Needs to Target Where People Actually Consume | The VinePair Podcast