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The five most innovative launches of the year, vetted by our hard-to-impress editors and expert judges.
A wrinkle-erasing growth factor serum, a life-changing shampoo, and a blush that makes us glow just looking at it make a strong case for the “money is no object” mantra.
Is there even any room left on their packaging for another red seal?
Vote on which hair, makeup, and nails you'd want to try yourself.
Vote on which hair, makeup, and nails you'd want to try yourself.
The people making body wash and dental care sure have upped their game—we’re here to award their sun spot-fading, teeth-brightening, leg-smoothing brilliance.
It’s the 30th anniversary of Allure’s Best of Beauty Awards, and we’re going big—with 319 gravity-defying mascaras, transformative serums, brilliant shampoos, and so much more.
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No plane ticket to Seoul needed.
The stakes are high—this is your face, after all!—so we spent a year testing on our own (mature, acne-prone, dry, or eczema-prone) complexions.
Find out which products had our editors and expert judges saying, “Less splashy gimmick, more science!” and “Better than anything I’ve used!”
The 24 winners below are considered worthy by Allure of being called clean, and worthy of a hard-won spot in your beauty routine.
Hard-working hot tools, compliment-collecting hair accessories, and pro-level makeup brushes.
47 products for only good hair days from here on out.
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How do you celebrate 30 years of the Best of Beauty? With 30 award-winning products and one epic box.
You only need to look down at your hands to have 10 little reasons to smile.
Sheer or opaque, matte or glossy—the year’s top 15 lip products are clear (or, more often, colorful) standouts.
Discover the must-know hair, makeup, and skin looks straight from the Spring 2027 runways.
We have spent the better part of a year blow-drying, diffusing, and air-drying to find the hair products that deliver consistent (and consistently gorgeous) results.
These winners take the guesswork—and streaks and splotchiness—out of the business of putting on your base.
27 overachieving makeup brushes, hot tools, and hair accessories that work hard—so you don’t have to.
No more messing around with subpar eyeliner—these pencils, mascaras, and eye shadows are sure to flatter (without any fallout).
Discover the Venice Film Festival 2026 makeup trends, from radiant skin and delicately framed eyes to 1960s-inspired beauty and natural glamour
We asked them to narrow down the shopping list for skin that needs a little more support in the elasticity department.
Just when you thought $20 couldn’t go very far, here come our Steals winners punching well above their price points.
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