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Is there even any room left on their packaging for another red seal?
A wrinkle-erasing growth factor serum, a life-changing shampoo, and a blush that makes us glow just looking at it make a strong case for the “money is no object” mantra.
On Saturday October 17, editors, creators, founders, and beauty industry players alike came together to celebrate 30 years of Best of Beauty.
The five most innovative launches of the year, vetted by our hard-to-impress editors and expert judges.
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No plane ticket to Seoul needed.
It’s the 30th anniversary of Allure’s Best of Beauty Awards, and we’re going big—with 319 gravity-defying mascaras, transformative serums, brilliant shampoos, and so much more.
Find out which products had our editors and expert judges saying, “Less splashy gimmick, more science!” and “Better than anything I’ve used!”
Top-tier beauty.
The 24 winners below are considered worthy by Allure of being called clean, and worthy of a hard-won spot in your beauty routine.
Just when you thought $20 couldn’t go very far, here come our Steals winners punching well above their price points.
The stakes are high—this is your face, after all!—so we spent a year testing on our own (mature, acne-prone, dry, or eczema-prone) complexions.
The people making body wash and dental care sure have upped their game—we’re here to award their sun spot-fading, teeth-brightening, leg-smoothing brilliance.
47 products for only good hair days from here on out.
These winners take the guesswork—and streaks and splotchiness—out of the business of putting on your base.
We have spent the better part of a year blow-drying, diffusing, and air-drying to find the hair products that deliver consistent (and consistently gorgeous) results.
Next-level haircare.
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How do you celebrate 30 years of the Best of Beauty? With 30 award-winning products and one epic box.
On Saturday, October 17, beauty lovers enjoyed masterclasses, activations, and plenty of products.
You only need to look down at your hands to have 10 little reasons to smile.
Hard-working hot tools, compliment-collecting hair accessories, and pro-level makeup brushes.
Calling all volumizing mascaras, curl creams, acne treatments, and more!
Here's a peek into our rigorous testing process.
In 1996, naming a beauty product “the best” was a wild—and some said really terrible— idea. In honor of 30 years, founding editor in chief Linda Wells and other key players share w...
In 1996, naming a beauty product “the best” was a wild—and some said really terrible— idea. In honor of 30 years, founding editor in chief Linda Wells and other key players share w...
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