Ben & Jerry’s Ben Cohen Says Selling Your Business Is ‘A Shitty Goal’
ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
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ADWEEK spoke to Ben & Jerry's co-founder Ben Cohen about his activism, sticking to his brand mission, and the case for preserving independence.
Is Ben Cohen the last holdout of hippie capitalism or a contrarian who won’t let go?
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