How Biology Helps Shape Choice in Behavioral Economics
Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.
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Behavioral economics needs biology. How lived experience, emotion, and development shape the choices people make.
The standard definition of “behavioral economics” is that it brought insights from psychology to bear on economic decision-making: that is, concepts like using rules-of-thumb in si...
Use behavioral-economics frameworks to uncover hidden friction in your experience and design UX solutions that better support user action.
by Julien Benistant, Valentin Guigon, Alain Nicolas, Edmund Derrington, Jean-Claude Dreher Observing immoral behavior increases one’s dishonesty by social influence and learning p...
That is the title of a recent book by Beatrice Magistro. Some key results are: Economic knowledge consistently predicts higher support for welfare-enhancing policies (Eurozone mem...
Your audience often can't explain why they act on some content and ignore others. These eight research-backed tactics work with your prospects' hardwired subconscious buying proces...
People pull toward pre-selected options rather than actively choosing alternatives.When a choice arrives with one option already set, most people leave it in place, regardless of w...
by Miruna Cotet, David Poensgen, Ian Krajbich Learning is fundamental to adaptive behavior. In the typical learning task, each action is associated with only one outcome, which co...
People respond to incentives. With some generous interpretation, this simple sentence summarizes the bulk of what you’ll learn in any good undergraduate economics course. The chall...
MIT researchers provide a major upgrade to the nearly century-old idea of random utility models.
Financial planning is more than numbers. Our money choices are shaped by emotion, memory, fear, and hope—and understanding that can help us plan with greater confidence.
Charlie Munger, the late legendary investor and longtime business partner of Warren Buffett, spent decades studying why intelligent people consistently make terrible financial deci...
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