Allure Best of Beauty 2026: Shop the Breakthroughs Winning Products
The five most innovative launches of the year, vetted by our hard-to-impress editors and expert judges.
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The five most innovative launches of the year, vetted by our hard-to-impress editors and expert judges.
A wrinkle-erasing growth factor serum, a life-changing shampoo, and a blush that makes us glow just looking at it make a strong case for the “money is no object” mantra.
Is there even any room left on their packaging for another red seal?
Find out which products had our editors and expert judges saying, “Less splashy gimmick, more science!” and “Better than anything I’ve used!”
The stakes are high—this is your face, after all!—so we spent a year testing on our own (mature, acne-prone, dry, or eczema-prone) complexions.
The people making body wash and dental care sure have upped their game—we’re here to award their sun spot-fading, teeth-brightening, leg-smoothing brilliance.
The 24 winners below are considered worthy by Allure of being called clean, and worthy of a hard-won spot in your beauty routine.
It’s the 30th anniversary of Allure’s Best of Beauty Awards, and we’re going big—with 319 gravity-defying mascaras, transformative serums, brilliant shampoos, and so much more.
Top-tier beauty.
47 products for only good hair days from here on out.
The most soothing serums and comforting creams, from our finickiest editors to you.
Hard-working hot tools, compliment-collecting hair accessories, and pro-level makeup brushes.
The beauty of perfume is that when you find one you love, it becomes part of you. These 19 picks have your name all over them.
We have spent the better part of a year blow-drying, diffusing, and air-drying to find the hair products that deliver consistent (and consistently gorgeous) results.
Next-level haircare.
Including transparent tubing brow gel, deodorizing body mist and scalp-exfoliating shampoo.
Calling all volumizing mascaras, curl creams, acne treatments, and more!
He’s a fan of Victoria Beckham Beauty bronzing tint, Bumble and Bumble styling cream, and Aquaphor sticks.
Some are already legends. Others are well on their way, according to our editors.
Just when you thought $20 couldn’t go very far, here come our Steals winners punching well above their price points.
These are the products to shop.
Here are the best beauty reviews from this week from Hermès, Sally Hansen and Medik8.
Beauty Buzz: The 3 best beauty products we tried this week from Hermes, Olaplex and Tower 28.
These winners take the guesswork—and streaks and splotchiness—out of the business of putting on your base.
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