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It's finally launched.
Ten stunning scents guaranteed to garner compliments.
A new wave of summer scents is reclaiming the art of aromas that instantly teleport us to far-flung holiday destinations. As summer heats up and the travel season begins, fragrance...
Entering Printemps New York’s beauty floor feels like stepping into a sophisticated Candy Land where, instead of mouthwatering confections, you find jewel-like perfume bottles at e...
'Wow wow wow! I am shook. This perfume smells amazing. The design is soo soo cutesy and makes my desk look soo soo put together'
“Perfume has always been deeply personal,” says Gill Smith of The Perfume Shop. “But we’re seeing it take on an even more meaningful role in our customers’ lives.” According to the...
Long-lasting and travel-friendly? Sign me up!
Perfumes, body mists, and fragrance oils our editors are applying on repeat.
My summer scent? Sorted.
An ode to our first fragrances.
There is something special about a fragrance that feels personal from the first spray. For many beauty lovers, Kayali Perfume has become more than just something to wear before lea...
The five-piece collection features scents like vanilla, Fuji apple and green tea.
Bold colors, luxe creams, and new scents to elevate your routine
When it comes to evening perfumes, beauty lovers often want something richer, warmer and more memorable and a new affordable launch at Boots could tick all the right boxes.
Step this way for summer fragrance inspiration.
'The scent wraps around you like a soft dessert-inspired cloud while still feeling elegant and grown-up'
This new fragrance collection at Boots could quickly become one of beauty’s best-kept secrets.
Lightweight, layerable, and easy to keep in your bag
The Jawhara fragrance blends cedarwood and creamy vanilla without the luxury price tag.
In a scent market driven by discovery and personalization, these perfume boutiques are luring consumers with spaces of intimate exploration, a sense of community belonging, and uni...
Founder Melanie Dir, daughter of Master Perfumer Claude Dir, grew up within the fragrance world.
Some people are obsessed with shoes, others with bags, but when it comes to smelling unforgettable, Funmi Monet might just be one of the nicest-smelling Black women on the internet...
Some people are obsessed with shoes. Others collect clothes, wigs, watches, or bags. But for Leye Ojeniyi, a visual storyteller based in Lagos, the obsession comes bottled in glass...
Autumne West, national beauty director at Nordstrom, has noticed growing consumer interest in peach fragrances. “We’re seeing customers reach for fragrances that feel juicy and bri...
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