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With her beauty, sensational life, hit songs and excellent performances, the barbados-born singer, Rihanna definitely managed to enthrall people for the last two decades. Of course...
Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time...
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they ha...
What does it take for a celebrity beauty brand to become something people care about, even when its famous founder isn’t the one holding the product? It’s a question worth asking i...
If you run a beauty brand today, you already know where your next customer is likely to hear about you: not in a magazine, and usually not…Continue reading on Medium »
In 2026, everything from colors and fonts to shapes and materials is intentionally implemented to evoke emotion, create consumer connections and stand out across various platforms.
Before starting, let’s accept that Huda Beauty marketing is one of the greatest stories in the cosmetics industry. And there is no chance you have not come across Huda Beauty &...
Not too long ago, starting a beauty brand meant hiring a chemist, waiting months for a formula, and placing a factory order big enough to fill a garage. Today, a makeup artist in A...
Founder-led beauty brands beat paid celebrity endorsers in AI search visibility. See how PR compares to performance marketing in the Beauty AI Index 2026 data.
Spas and niche retailers want exclusivity and also products their clients recognize. That's the challenge. The post Omnichannel Playbook for Beauty Brands appeared first on Practic...
With a bold new campaign spotlighting community, the maker of the lipstick you grew up seeing your mom use is ready for its next era. (And to prove that mom was definitely onto som...
The value of the global market in cosmetics, moisturisers and perfumes is forecast to rise by 5 % a year to reach $590bn by 2030.
Explore how AI models like ChatGPT and Google categorize beauty brands and influence consumer recommendations. Learn how to optimize your brand's information to
The UK cosmetics and skincare formulation sector is growing, due to demand for natural beauty products, personalised skincare and innovative cosmetic solutions. Such growth has res...
SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products f...
Planning for Cosmoprof North America Miami 2027? Learn how a tailored beauty PR strategy can secure trade press, attract buyers, and maximize brand visibility a
As Target bids for bigger-ticket items (and shoppers), the launch of Target Beauty Studio comes on the heels of controversy for the retailer.
Beauty is no longer shaped only by department stores, television advertisements, and traditional magazines. Across Asia, consumers are…Continue reading on Medium »
L.A.-based company Muskat Beauty Inc. is behind the stateside expansion strategies for Biodance, CosRX, Torriden and more.
Ma74e // Shutterstock Hands-on beauty education is becoming a fast track to entrepreneurship The market for personal beauty services is large and growing, with one […]
Discover how founder-led beauty PR builds consistent media coverage beyond product launches. Learn from three 5WPR case studies on Ethique, The Doux, and It's a
The market for personal beauty services is large and growing, with one report estimating its size at $233.56 billion worldwide in 2025, and projecting 7.22% compound annual growt...
The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.
Beauty trends have shifted their focus from routines with multiple steps to effortless, high-performance ones that maximize results with effective minimal steps. The new beauty rel...
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