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With her beauty, sensational life, hit songs and excellent performances, the barbados-born singer, Rihanna definitely managed to enthrall people for the last two decades. Of course...
Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating advertising campaigns. From leveraging the influential power of comput...
L’Oréal digital marketing strategy is one of those interesting brands that marketers have been studying for years. Let’s step back for a minute: for generations, L’Oréal has stood...
Beauty shops are prime destinations for everyone. After all, they are the go-to spot for all things skincare and body-related. As a shop owner, you’ll therefore get clients who hav...
Lush Cosmetics, the British pioneer of handmade and ethical beauty, made a headline-worthy decision: it quit social media entirely. No Facebook, no Instagram, no TikTok. At a time...
With beauty showing signs of vibrant growth and consumer spend, what's the secret to success?
Discover how influencer marketing is helping beauty brands build stronger connections, increase engagement, and reach the right audiences…Continue reading on Medium »
How can skincare brands improve their marketing strategies in a world where very popular young figures like Hailey Bieber, Rihanna, and Selena Gomez frequently pop out new products...
Canadian brand's products tap into some of the biggest trending releases
The beauty industry has evolved rapidly towards influencer-driven power, establishing the new language of beauty. The traditional…Continue reading on Medium »
Founders and executives share how they're using the exclusive expo to create long-term customer loyalty.
The U.S. beauty market is highly competitive, and salon professionals need products they can trust. Every day, new brands enter the market promising breakthrough results, but as a...
From skincare-infused makeup to water-based fragrances and immersive retail activations, luxury beauty's recent launches reflect a shift towards a more experiential approach to mod...
From organic hand cream to lip scrubs
Brand identity is one of the most powerful assets a beauty company has, and one of the hardest to protect. In an industry where product aesthetics carry as much weight as formulas,...
Counterfeit beauty is one of the fastest-growing corners of the fake goods market
The Evolution of Modern Beauty Education The beauty industry, once largely unregulated, has undergone a significant transformation, evolving into a sophisticated field that demands...
On today’s episode of AD Nauseam, Amy and Daniel explore substantiation for cosmetic advertising claims, outlining how companies can effectively promote beauty products without cro...
A look inside eCosmetics' strategy to grow online shopping by tapping into the fun and competition of live auctions.
Kiyoko Beauty is a destination for Asian beauty products in Canada. Find out more ...
A trade secret gives brands a differentiating factor and a compelling story, as well as a means of justifying luxury pricing, but are all proprietary ingredients worth the hefty ta...
The retailers are investing in ways to court beauty consumers away from specialty retailers, trying new staffing models and remixing the merchandising assortment.
Setting the standard for decades
Welcome to the May edition of the Beauty Report, your go-to for what’s actually going on in the beauty world right now. As editors who live and breathe this constantly… This post T...
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