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What does it take for a beauty campaign to grab attention while dominating timelines, and selling products out before shoppers can click “add to cart”? In an industry as saturated...
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they ha...
IntroductionThe beauty industry in the USA is growing quickly, and new skincare and makeup brands are launching every year. To compete in this market, businesses need products that...
Delivering a seamless experience across devices, prioritizing mobile-friendliness & smooth navigation, and offering a visually captivating website means a lot for beauty and co...
Beauty M&A is booming as Unilever, L’Oréal and PE firms acquire high-growth beauty and wellness-led brands, driven by loyalty, scalability and cultural relevance.
Let’s be honest…Continue reading on Marketing in the Age of Digital »
Discover how influencer marketing is helping beauty brands build stronger connections, increase engagement, and reach the right audiences…Continue reading on Medium »
Best of The Summer Beauty Edits & the psychology of why we buy them. Beauty boxes from Sephora, Cult Beauty and Boots are booming as shoppers chase luxury beauty bargains, cura...
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. Ame...
In an industry dominated by luxury brands, celebrity-founded beauty companies, and billion-dollar marketing budgets, few people expected a…Continue reading on SocialBook »
The U.S. beauty market is highly competitive, and salon professionals need products they can trust. Every day, new brands enter the market promising breakthrough results, but as a...
Eco-conscious beauty has become popular among consumers seeking to be more conscientious shoppers. These everyday products, including cosmetics that come into contact with skin,......
Counterfeit beauty is one of the fastest-growing corners of the fake goods market
My online beauty store is ready for its next growth sprint and I want one experienced partner to own the entire roadmap—from planning through hands-on execution. Scope • Searc...
As LYMA launches is latest skincare innovation, has beauty entered its proof era? Discover how AI, longevity science and consumer psychology are changing luxury skincare, trust and...
A look inside eCosmetics' strategy to grow online shopping by tapping into the fun and competition of live auctions.
The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.
Shoppable real-time videos have become a growing sales channel for beauty players, according to McKinsey's State of Beauty 2026 report.
K-beauty brands are betting on the American consumer with store openings and big box partnerships.
L’Oréal did not just borrow the Devil Wears Prada world. It found a way to belong in it.Continue reading on Marketing in the Age of Digital »
The retailers are investing in ways to court beauty consumers away from specialty retailers, trying new staffing models and remixing the merchandising assortment.
As beauty brands priced between mass and prestige face pressure from both ends of the market, founders are redefining value through performance and trust.
Nearly 60 per cent of FMCG companies’ D2C acquisitions over the past five years have been in the personal care segment, says Crisil Ratings
Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok Shop, retail media and more.
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