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Maybelline has achieved immense success through its strategic and inclusive marketing efforts and captivating beauty marketing campaigns. From leveraging the influential power of c...
Sephora’s marketing strategy is genuinely diverse. It includes traditional, digital, and social media approaches. Sephora has built an experience beyond being a brand, and they ha...
The rise of C-Beauty: Why Chinese beauty is becoming the next major… The post C-Beauty: The Chinese Brands Shaping the Global Makeup Market appeared first on Your Coffee Break.
The global cosmetics market alone is expected to reach nearly $140 billion by 2030. Whether a business is able to capitalize on this growth depends on how they respond to changin...
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market. Ame...
The UK cosmetics and skincare formulation sector is growing, due to demand for natural beauty products, personalised skincare and innovative cosmetic solutions. Such growth has res...
SEONGNAM, Gyeonggi Province — Cosmax, one of Korea’s largest beauty original development manufacturing (ODM) companies, has to stay ahead of market trends as it develops products f...
From organic hand cream to lip scrubs
Only sensible items to stock up on and nothing else.
As Target bids for bigger-ticket items (and shoppers), the launch of Target Beauty Studio comes on the heels of controversy for the retailer.
Michelle LeBlanc, VP of beauty and personal care at CVS, shares how a beauty strategy shift led to 140% bump in beauty sales.
Beauty is no longer shaped only by department stores, television advertisements, and traditional magazines. Across Asia, consumers are…Continue reading on Medium »
New skincare saviors, lash serums, and lasting blushes to boost your routine
Consumer demand for clean beauty is rapidly increasing. The global clean beauty market is expected to grow from 10.79 billion in 2025 to 37.91 billion by 2034, Fortune Business I...
Ma74e // Shutterstock Hands-on beauty education is becoming a fast track to entrepreneurship The market for personal beauty services is large and growing, with one […]
The market for personal beauty services is large and growing, with one report estimating its size at $233.56 billion worldwide in 2025, and projecting 7.22% compound annual growt...
Out of more than 1,000 brands from more than 100 countries, these buzzy products stood out.
The new concept, which debuts about a month after the mass merchant's deal with Ulta Beauty ended, aims to strengthen sales in the category.
Community discussions are focused on individuality, personal discovery and experimental makeup looks, according to a new report from the app.
ENVIE is a beauty brand concept built around desire, attraction, and self-expression. The idea is inspired by the dual meaning...
L’Oréal did not just borrow the Devil Wears Prada world. It found a way to belong in it.Continue reading on Marketing in the Age of Digital »
Packaging is no longer the last step in the cosmetics industry; it’s a design decision that directly affects your margins, planning, and long-term business success. As a business o...
The Chocolate Bar Became an Eyeshadow Palette. The Eyeshadow Palette Became a Chocolate Bar. Here’s Why That’s Genius.Continue reading on Medium »
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