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Duckett Fishing launches its Crappie Slayer line featuring BOB, Chubby and Subtle Tail swimbaits, plus the Subtle Head jighead. Three distinct actions offer finesse or aggressive p...
¥EN introduces the ASHI, an ultra-reactive urchin-style soft plastic designed for pressured bass. Made with JDM GOMU TPE C90, its 42 independent legs create subtle movement, while...
DAIWA’s new TD MINNOW 95SP suspending jerkbait brings freshwater trout to life with ultra-fine scale patterns, precise tonal transitions, and multilayer finishes that replicate the...
When the wake is too much, slow it down. 🎣 DAIWA’s new Wake Magic brings the Japanese “dead-slow roll” technique stateside, using a subtle surface crawl to coax wary bass...
Z-Man’s new 3-inch PrawnstarZ LB delivers a realistic shrimp imitation for inshore fishing. Its loose-body design allows versatile rigging, while lifelike movement and 10X Tough du...
¥EN’s Qwik Rig simplifies urchin-style bait rigging with a balanced, single-piece harness, centered weighting and a premium BKK treble hook. KIPA wire technology helps secure soft...
Z-Man’s new Octane MinnowZ is now shipping nationwide after its ICAST 2026 debut. Its SWAG tail delivers a strong kick at any retrieve speed, while the ribbed body adds water displ...
¥EN is a Japanese-inspired soft plastics and terminal tackle system built for American bass fishing. Its KIPA and GOMU technologies improve rigging efficiency and help anglers unde...
Meet the new Z-Man® MudStudZ™—a pre-rigged bottom-contact swimbait built for fishing oyster reefs, shell beds, and rocky bottoms. Crawl, hop, and retrieve it confidently while...
Z-Man introduces the Micro Finesse ChatterBait, delivering classic ChatterBait vibration in a compact, ultralight design. Featuring upgraded components, an ElaZtech trailer, and a...
The ChatterBait JackHammer remains a top bladed jig, trusted by tournament pros for its vibration and instant blade startup. Adjusting blade, skirt and head colors to match forage,...
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