Latest updates for Baby Boomers

Fresh curated links around Baby boomers are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

Recent items include:

  • How Boomers Can Save What’s Left Of America For Younger Generations
  • Boomers Didn’t Always Have It So Easy
  • Ranked: U.S. Wealth by Generation in 2026

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thefederalist.com /3 weeks ago

How Boomers Can Save What’s Left Of America For Younger Generations

The Baby Boomers grew up in a completely different world than their children and grandchildren live in today. They need to know that and respond.

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nytimes.com /2 weeks ago

Boomers Didn’t Always Have It So Easy

All generations think they drew the short straw; they’ve really shared the same challenges, just in different eras.

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visualcapitalist.com /3 weeks ago

Ranked: U.S. Wealth by Generation in 2026

Baby Boomers make up 30% of U.S. households but hold 52% of America's $185.7 trillion in household net worth.

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localnews8.com /2 weeks ago

Survey: Baby boomers won the housing market, and are the least convinced it worked

When it comes to homeownership, baby boomers are the generation that won, so to speak. They bought homes when prices were a fraction of what they are today, watched their equity cl...

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fortune.com /3 weeks ago

Baby boomers are setting up a showdown with millennials, aging in place and plunking down hundreds of thousands on renov...

Millennials need homes, but because of high home prices and mortgage rates, baby boomers have little reason to sell.

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chriscruises.com /1 month ago

Active Boomers Drive Global Luxury Travel Surge

Baby boomers are redefining the global tourism landscape, fueling a vibrant travel renaissance powered by accumulated wealth, newfound retirement flexibility, and good health. Rath...

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businessinsider.com /3 days ago

Influencers have a baby boomer problem

Baby boomers are scrolling. But they're not always thrilled by influencers. Brands are left with a conundrum: How do we get boomers to trust creators?

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theblaze.com /1 week ago

STREET-FIGHTING MA'AM: The strange late-life radicalization of liberal Boomers

The late-life radicalization of the Boomers is proving to be an ongoing catastrophe.I am, of course, referring to liberal Boomers, not conservative ones. As far as I can tell, cons...

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entrepreneur.com /1 month ago

Baby Boomers Refuse to Retire: ‘If I Stop Moving, I Might Die’ — Here’s Why That’s a Problem

Economists predicted a wave of retirements that never came. Now companies are staring down a succession crisis they didn't plan for.

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nypost.com /3 weeks ago

California grocery chain is a Boomer favorite in 2026

The divide between Baby Boomers and Millennials has made its way to the frozen aisle.

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nypost.com /2 weeks ago

Nearly 90% of Boomers would raise taxes on younger workers to protect retirement: poll

Only the youngest group of people, Gen Zers, weren’t in favor of raising taxes to pay for Social Security benefits, according to a new poll.

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realtor.com /3 weeks ago

As Boomers Start Turning 80, Their Contribution to Housing Demand Is Starting To Wane

The loss of older adult households, which will only continue as the boomers age, has dampened household growth and new housing demand.

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scarymommy.com /2 days ago

Are We All Boomers Now?

While we may actually be Millennials and Gen X, it’s become clear that the kids think we are … old.

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scarymommy.com /2 days ago

Are We All Boomers Now?

While we may actually be Millennials and Gen X, it’s become clear that the kids think we are … old.

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fortune.com /2 days ago

Gen Z and millennials expect to inherit $124 trillion—but retired boomers are ‘spending their kids’ inheritance’ to go o...

Retired boomers are Ski-ing—"spending the kids’ inheritance." It will be a huge shock to millennial and Gen Z who expect a $124 trillion wealth transfer.

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savingadvice.com /3 weeks ago

The Baby Boomer Population Is Shrinking — Here’s How Many Are Left in the U.S.

For decades, Baby Boomers were America’s demographic giant, influencing everything from suburban housing and the workplace to retirement planning and Social Security. Now that enor...

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propertyupdate.com.au /1 month ago

Boomers Got Rich by Lucky Timing. What Happens to the Next Generation? with Ashley Owen

Did baby boomers become wealthy because they were better investors, or were they simply born at the right time? It is a confronting question, because millions of Australians who bo...

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rnz.co.nz /1 week ago

It’s the younger generation versus the boomers, economist says

As politicians wrestle with questions about Super, there is increasing debate about the sustainability of the system.

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csmonitor.com /1 month ago

Many voters want generational change. Boomer priorities still rule.

Electing younger candidates might not quickly change older Americans' influence in Congress.

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buzzfeed.com /1 month ago

Only People Over 65 Will Be Able To Get A Perfect Score On This Boomer Trivia Quiz

From Woodstock to Watergate, see how much of this era you actually remember.View Entire Post ›

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omanobserver.om /1 month ago

Boomers to millennials, the vulnerable generations

The new, social, technologies are great, aren’t they? Well, if you’re of the current generation, and ‘tech’ has been part of your life while you’re growing up, they are as easy as....

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newsroom.co.nz /2 weeks ago

Boomers like the idea that we are not a burden but an asset

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eurweb.com /1 month ago

Baby Boomers Are Smoking More Weed — and Their Neighbors Are Fighting Back

*America’s baby boomers are using more cannabis, but for some of their neighbors, the issue isn’t what seniors choose to smoke — it’s where the smoke ends up. Past-month cannabis u...

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insurancejournal.com /1 month ago

UK’s Boomers Cling to Jobs as Young People Get Locked Out

In the early 2000s, Britain had as many as 10 young workers for every person over-65 with a job. Today there are just two, as older employees hang on for longer and first jobs are...

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Sources covering Baby Boomers

visualcapitalist.com

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eurweb.com

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feeds.businessinsider.com

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fortune.com

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localnews8.com

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nypost.com

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