Social Media Ideas for B2B Buyer Insights

Latest updates for B2B Buyer Insights

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unboundb2b.com /3 weeks ago

The B2B Buying Process: 10 Factors That Influence Every Purchase Decision

Key Highlights The B2B buying process involves multiple stakeholders with different priorities and responsibilities. Every B2B buying decision process follows similar stages, from...

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contentmarketinginstitute.com /2 weeks ago

What Your B2B Sales Team Wishes You Knew

Too many marketers talk to their peers about how deals get won. Three salespeople offer a more helpful perspective. Their insight will help you refocus on the part of the buyer’s j...

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forrester.com /2 weeks ago

Preference Matters More Than In-Market Intent Alone In Modern B2B Buying

The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong pref...

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finextra.com /3 weeks ago

The New Terms of B2B Buyer Loyalty

B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...

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finextra.com /3 weeks ago

The New Terms of B2B Buyer Loyalty (Brandon Spear)

B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...

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madisonlogic.com /1 month ago

Gen Z Buyers: How the Next Generation Is Reshaping B2B Buying

Millennials helped usher B2B buying into the digital era. Gen Z is taking it a step further. As more Gen...

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madisonlogic.com /1 month ago

The Buying Group Paradox: Why More Stakeholders Means Fewer Deals—and What to Do About It

According to Forrester Research, the average B2B purchase decision now involves 13 internal stakeholders and 9 external participants.* Are you...

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salesforce.com /1 month ago

B2B Commerce innovations: Headless flexibility and new agentic capabilities

B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnec...

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learn.g2.com /1 month ago

Why Your Deals Are Being Shaped Before Your Reps Enter the Room

Ninety-four percent of buying groups have already picked their preferred vendor before they speak to a single salesperson. That favorite goes on to win about 80% of the time.

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forrester.com /4 weeks ago

Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge

At B2B Summit North America, Ian Bruce and Kelvin Gee shared a sobering truth: Most B2B teams are chasing deals they’ve already lost. The remedy is a preference marketing strategy....

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entrepreneur.com /1 month ago

B2B Customer Experience Is at an Inflection Point. Here’s the Question Every Leader Should Be Asking.

B2B customer experience is evolving, and most teams aren't ready for it. Here's why.

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smallbiztrends.com /3 weeks ago

What Is the B2B Process?

Discover the B2B process in our comprehensive guide, exploring its key stages, strategies, and best practices. Learn how to optimize your B2B transactions for success in today's co...

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saleshandy.com /1 month ago

B2B Buying Signals: 16 Buying Signals [+ How Strong They Are]

Sales teams are always looking for signs that a prospect is ready to buy. The problem is, most teams either don’t know which buying signals to look for or aren’t sure how to track...

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forrester.com /1 month ago

B2B Social Media Influencers Have More Influence Than Ever

B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the b...

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elearningindustry.com /1 month ago

Social Listening For B2B Marketers: A Framework For Finding Buyer Insights And Content Opportunities

Getting clients isn't an easy task, and it surely doesn't happen by accident. Tools like social listening help you discover what your ideal buyers want and which issues they face....

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kalungi.com /1 week ago

Why Your B2B Buyer Persona Looks Like a B2C One (And Why That's Costing You Deals)

Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobb...

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smallbiztrends.com /1 month ago

What Creates a Successful B2B Sales Organization?

Discover the key elements that contribute to a successful B2B sales organization. Learn about strategies, team structure, and best practices that drive performance and growth in th...

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smallbiztrends.com /1 month ago

10 Must-Know B2B Selling Strategies

Discover essential B2B selling strategies that can transform your sales approach and boost your success. Explore our top 10 must-know techniques to effectively engage clients and c...

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madisonlogic.com /1 month ago

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasin...

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as...

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saleshandy.com /1 month ago

B2B Buying Signals: 16 Buying Signals [+ How Strong They Are]

Sales teams are always looking for signs that a prospect is ready to buy. The problem is, most teams either don’t know which buying signals to look for or aren’t sure how to track...

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kalungi.com /1 week ago

Forget the 7-Role Enterprise Persona Map. B2B Buying Comes Down to 3 People

Ask Forrester or Gartner to map an enterprise buying process and you'll get seven or eight distinct roles: economic buyer, technical buyer, champion, coach, blocker, and so on. It'...

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prweb.com /1 month ago

Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasin...

79% of Respondents Cite Move from Consumer Style Creativity to Performance-Drive Campaigns as Social Media, Display, and Audio Emerge as Top Investments Amidst Growing Industry Pre...

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learn.g2.com /1 month ago

Your Buyers Are Using AI to Find Software. Here's What They're Trusting.

According to the G2 2026 AI Search Insight Report, 51% of B2B software buyers now start their research with an AI chatbot more often than with Google. Seven months ago, that number...

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forrester.com /1 month ago

The Next Era Of B2B Events: Eight Data-Backed Shifts Defining 2026

B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. While around half of organiza...

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