Social Media Ideas for B2B Buyers

Latest updates for B2B Buyers

Fresh curated links around B2B Buyers are collected here so marketers can spot useful updates and turn timely ideas into posts faster.

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Recent curated links from global sources. Generate one free draft from any story, then use SocialBu to schedule and refine your content calendar.

unboundb2b.com /3 weeks ago

The B2B Buying Process: 10 Factors That Influence Every Purchase Decision

Key Highlights The B2B buying process involves multiple stakeholders with different priorities and responsibilities. Every B2B buying decision process follows similar stages, from...

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forrester.com /2 weeks ago

Preference Matters More Than In-Market Intent Alone In Modern B2B Buying

The traditional performance marketing model assumes that marketers can influence buyers once they enter the market, but today’s B2B buyers often begin their search with strong pref...

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madisonlogic.com /1 month ago

Gen Z Buyers: How the Next Generation Is Reshaping B2B Buying

Millennials helped usher B2B buying into the digital era. Gen Z is taking it a step further. As more Gen...

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finextra.com /3 weeks ago

The New Terms of B2B Buyer Loyalty

B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...

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finextra.com /3 weeks ago

The New Terms of B2B Buyer Loyalty (Brandon Spear)

B2B buyer loyalty isn't disappearing. Eighty-nine percent of buyers still plan to stay with their su...

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madisonlogic.com /1 month ago

The Buying Group Paradox: Why More Stakeholders Means Fewer Deals—and What to Do About It

According to Forrester Research, the average B2B purchase decision now involves 13 internal stakeholders and 9 external participants.* Are you...

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smallbiztrends.com /3 weeks ago

What Is the B2B Process?

Discover the B2B process in our comprehensive guide, exploring its key stages, strategies, and best practices. Learn how to optimize your B2B transactions for success in today's co...

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salesforce.com /1 month ago

B2B Commerce innovations: Headless flexibility and new agentic capabilities

B2B buyers now use an average of ten channels throughout their purchasing journey, according to McKinsey & Company, and they expect to switch between them seamlessly. Disconnec...

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contentmarketinginstitute.com /2 weeks ago

What Your B2B Sales Team Wishes You Knew

Too many marketers talk to their peers about how deals get won. Three salespeople offer a more helpful perspective. Their insight will help you refocus on the part of the buyer’s j...

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saleshandy.com /1 month ago

B2B Buying Signals: 16 Buying Signals [+ How Strong They Are]

Sales teams are always looking for signs that a prospect is ready to buy. The problem is, most teams either don’t know which buying signals to look for or aren’t sure how to track...

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forrester.com /1 month ago

B2B Social Media Influencers Have More Influence Than Ever

B2B marketers have engaged in influencer marketing for decades, working with journalists, analysts, experts, and others. What’s changed is that social media is now central to the b...

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kalungi.com /1 week ago

Forget the 7-Role Enterprise Persona Map. B2B Buying Comes Down to 3 People

Ask Forrester or Gartner to map an enterprise buying process and you'll get seven or eight distinct roles: economic buyer, technical buyer, champion, coach, blocker, and so on. It'...

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designveloper.com /2 weeks ago

What Is B2B Ecommerce? A Practical Guide To How It Works

KEY TAKEWAYS: B2B ecommerce digitizes business buying workflows across accounts, negotiated pricing, approvals, purchase orders, invoices, fulfillment, and connected systems. The p...

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forrester.com /4 weeks ago

Get In Pole Position: How Preference Marketing Builds A B2B Competitive Edge

At B2B Summit North America, Ian Bruce and Kelvin Gee shared a sobering truth: Most B2B teams are chasing deals they’ve already lost. The remedy is a preference marketing strategy....

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roboticmarketer.com /5 days ago

Marketing for Manufacturers: Reaching Industrial B2B Buyers Online

Marketing for manufacturers presents unique challenges, especially when targeting industrial B2B buyers online. Unlike consumer sectors, the The post Marketing for Manufacturers: R...

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smallbiztrends.com /1 week ago

Understanding Business 2 Business – A How-To Guide for Beginners

Discover the essential business 2 business definition and learn the fundamentals of B2B transactions with our comprehensive how-to guide for beginners. Gain insights into strategie...

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learn.g2.com /1 month ago

Why Your Deals Are Being Shaped Before Your Reps Enter the Room

Ninety-four percent of buying groups have already picked their preferred vendor before they speak to a single salesperson. That favorite goes on to win about 80% of the time.

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magellan-solutions.com /1 month ago

Ecommerce Inbound Marketing Services Designed for Fast-Growing B2B Retail Brands

Customers trust Business-to-Business (B2B) retail brands always to provide the best possible products and services. B2B retail brands leverage this […] Magellan Solutions - Call Ce...

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smallbiztrends.com /1 month ago

What Creates a Successful B2B Sales Organization?

Discover the key elements that contribute to a successful B2B sales organization. Learn about strategies, team structure, and best practices that drive performance and growth in th...

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kalungi.com /1 week ago

Why Your B2B Buyer Persona Looks Like a B2C One (And Why That's Costing You Deals)

Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobb...

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saleshandy.com /1 month ago

B2B Buying Signals: 16 Buying Signals [+ How Strong They Are]

Sales teams are always looking for signs that a prospect is ready to buy. The problem is, most teams either don’t know which buying signals to look for or aren’t sure how to track...

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accountingdepartment.com /1 month ago

What Buyers Want to See Before Acquiring a Business

TL;DR: Business buyers evaluate financial records, operational systems, customer concentration, legal standing, and growth potential before making an acquisition offer. Sellers who...

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entrepreneur.com /1 month ago

B2B Customer Experience Is at an Inflection Point. Here’s the Question Every Leader Should Be Asking.

B2B customer experience is evolving, and most teams aren't ready for it. Here's why.

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retaildive.com /1 week ago

A new community for the people modernizing complex B2B commerce

A new commerce leadership community with a bold take on B2B ecommerce.

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