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The post Experiential Marketing That Connects appeared first on Event Marketer.
Craig Muller, founder of Uno Loco, shares tips on hosting events and insights into global B2B event spending trends. The post Digital marketing fills the B2B funnel but events can...
The post The Creative Director appeared first on Event Marketer.
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s...
A complete rundown of the most important events across the music business.
When my Co-Founder, Samuel Adcock, and I started The Ortus Club in Singapore in 2015, we were in our mid-twenties, pitching a fairly unsexy idea to enterprise clients who had never...
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been t...
Corporate events attract hosts and attendees with the highest spending power in the country. Yet a large number of hospitality providers—venues, caterers, specialty vendors, event...
Discover how B2B Summit North America is designed for meaningful networking — from workshops and roundtables to wellness, Marketplace breaks, and evening events.
A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events. We’re talking about RFPs—the requests fo...
Events, particularly corporate ones, are proving to be reliable traffic drivers and money makers for restaurants and hospitality venues delivering up to 20 percent higher margins t...
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-...
From field dinners to national speaker programs, here's how a unified platform changes the game in HCP event management.
Today’s event planners are under constant pressure. Shows are more bandwidth-intensive, hybrid expectations are now standard, and tolerance for technical failure is no longer toler...
Exhibitions remain one of the most widely used channels for business development across industries. They provide concentrated access to potential customers, partners, and distribut...
For the last decade, EM has been championing the luminaries of the b-to-b event world, delving into their career journeys, portfolios, sources of inspiration, best practices and in...
OCM has launched applications for Cannabis Showcase Events (CSE), creating new opportunities for licensed cannabis businesses to connect with consumers across New York State. These...
In today’s fast-paced and competitive environment, businesses must go beyond traditional methods to connect with people and grow their influence. One of the most effective ways to...
When sweeping U.S. tariffs took hold in the spring of 2025, the event industry grappled with the uncertainty of how long they would last, which materials and services would be impa...
I have two events I want to share with you.We will be doing another round of Claude Code: Show and Tell on May 26th at 9am PDT. These events are super fun. We take turns sharing ou...
Trade shows are designed to connect people, ideas, and opportunities in a short window. Yet even well-funded events can lose momentum when friction appears along the visitor journe...
Matt Sincaglia, Board Member, Event Marketing Measurement Association Experiential marketers are masters at creating moments people remember. But in today’s business climate, unf...
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-...
According to Semrush, 93 per cent of marketing professionals achieve success. And as the digital world continues to shift, social media marketing continues to explode as the chief...
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