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B2B event teams remain under pressure. Budgets are constrained, competition for attendees has intensified, and audience expectations continue to rise. While around half of organiza...
As beverage culture explodes, Oatly is ensuring it’s not only a key ingredient within the conversation and the concoctions, but that it’s also leading them. With the goal of creati...
Every event marketer knows the feeling: You’ve built an exceptional experience, the energy was undeniable, but then comes the question, “But what did we get for it?” For b-to-b eve...
Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. From exclusive...
Companies pour considerable resources into events every year, yet the returns vary widely depending on the format chosen. Some gatherings bring in qualified leads, deepen client lo...
“If you’re not putting on a show, you’re just paying for a spot on the carpet.” That’s Don Jeter, cmo of Torq, a company that recently hosted a 20-foot-tall inflatable skeleton and...
Discover the essential components of B2B with our comprehensive guide. Explore the meaning of "b to b," its significance in the business landscape, and practical strategies to leve...
Has your B2B organization successfully navigated complex buying dynamics to achieve results? We’d love to hear from you if so. Share your story for a chance to be honored at our B2...
At the beginning of the year, 2016 made a resurgence on social media, as users became nostalgic for the music, fashion, memes and Instagram filters of the time. Now, it’s our turn...
The experiential marketing industry has always thrived on paradox—spectacle and intimacy, scale and spontaneity, the planned and the unexpected. The post The 2026 It List: Recogniz...
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events...
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers. The post Five Ways to Elevate th...
Exclusive content, research and event experiences will help elevate the trade show exhibitor community Event Marketer, the world’s most trusted and widely read media brand coveri...
Explore the intricacies of B2B sales with our comprehensive guide. Understand the meaning of B to B sales, its unique challenges, and effective strategies to succeed in the busines...
BCD Meetings & Events (BCD M&E) has released a guide for events teams who want better structure in their planning process. Anya Catherine has been with BCD M&E for more...
Hyve is a global B2B events business with EBITDA exceeding $100m. The post H&F agrees to acquire B2B events platform Hyve from Providence, Searchlight appeared first on PE Hub.
Business Casual Is B2B marketing becoming a lot more, well, B2C? One big takeaway from Cannes Lions this year was that creators and influencers have taken over as the new celebs at...
Discover what B2B sales experience is and why it plays a crucial role in driving business success. Learn how understanding client needs and building relationships can enhance your...
Successful event measurement practices are selective about what they track and measure. The post Event Measurement Tech 411: An Update on Beacons appeared first on Event Marketer.
The ground is shifting beneath B2B go-to-market strategies — and the old rules no longer apply. At B2B Forum EMEA, learn how to navigate the GTM singularity and turn disruption int...
Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping...
The “digital-first” era didn’t kill events—it raised the bar For the last decade, we’ve heard some version of the same prediction: webinars will replace conferences, remote work wi...
B2B marketing focuses on promoting products or services between businesses rather than individual consumers. It involves longer sales cycles and multiple stakeholders, requiring st...
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical. The post Expert Insights on How to Fortify Your...
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