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The evolution of Awake has been fascinating to observe over the last few years. From high concept blockchain and space inspired sports watches, the brand took a left turn into trad...
After moving on from its space-themed watches, Awake – the French indie brand founded by Lilian Thibault in 2019 – celebrated its fifth anniversary with the Son Mai, a permanent co...
Three new watches, in a new case, and with a new logo.
We’ve been following Awake since well before the 2024 introduction of its Sơn Mài collection. The watches, which feature painstakingly layered Vietnamese lacquer over silver leaf,...
Akhor is an independent watchmaking brand that made its debut less than a year ago at Geneva Watch Days 2025. The brand introduced itself with a particularly intriguing collection...
Including the highly anticipated sequel to an American high-end independent’s first release.
There are men, plural, with camping chairs and sleeping bags and phone chargers, sitting outside Swatch boutiques in New York for an Audemars Piguet x Swatch collaboration that doe...
With the new Calatrava Alarm reference 5322G, Patek Philippe brings the alarm function back to the forefront of its grand complications in a more contemporary and streamlined form....
From a genius watchmaker’s latest masterpiece to a perfect rendition of a historic dive watch, here’s an early look at the year’s finest timepieces.
Since its debut last year, Zenith’s G.F.J. has sold out, walked the Oscars red carpet, and won important prizes. An expanded collection aims to keep collectors in its thrall.
Watches & Wonders 2026 is only halfway through but the heavy hitters have all shown their hand. And what a hand it is. Lange built a perpetual calendar that glows in the dark....
Founded in 2025 in Hong Kong, Earthen Company entered the watchmaking scene, offering a combination of modern materials, vintage-inspired proportions, and accessible pricing. Its i...
Independent Swiss brand Chronoswiss has long occupied a distinct space in contemporary watchmaking, one that blends traditional craftsmanship with an unmistakably modern, almost ar...
Swiss brand Albishorn is known for their rather daring mission of recreating vintage watches that never existed; a goal that seems confusing until you see their wide swathe of “ima...
To our regular readers, Armin Strom needs no introduction. To those new to watchmaking, let’s say that over the past decade, the independent brand has established itself as one of...
Including a perfectly sized luxury sports watch from H. Moser & Cie.
The Alpine Eagle has a story worth knowing. In 1980, a young Karl-Friedrich Scheufele proposed the St. Moritz to his father, making it Chopard‘s first steel sports watch. Forty yea...
Armin Strom continues to explore the possibilities of its resonance technology with a new interpretation of the Dual Time GMT Resonance distinguished by an aventurine dial inspired...
Forget worldly woes for a few minutes and gawk at these spectacular and mind-bogglingly spendy timepieces we saw in Geneva.
If there’s one brand that has made resonance a defining feature of its catalog, it’s Armin Strom. Since 2016, the Swiss watchmaker has been delivering resonance on an almost yearly...
The 41mm white gold watch with a chiming alarm is part of the Grand Complication collection and comes in a blue or green textured and lacquered dial.
The year has already produced an impressive lineup of new releases. Ahead of Geneva’s biggest watch fair, here are the ones worth knowing.
Watch fans spent a week falling in love with colorful Royal Oak wristwatches that didn’t exist—then the real thing arrived. Now, fantasy is becoming a manufacturing opportunity.
Fresh off his flight from Geneva, GQ watch editor Cam Wolf weighs in on the hottest trends in timepieces, explains why great watches seem less accessible than ever, and recounts hi...
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