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There was never a chance AP was going to put its Royal Oak silhouette on your wrist for cheap. That would be brand suicide. Even the MoonSwatch, which I genuinely think is a great...
“The only way to play safe is to not do anything, and that’s not in AP’s DNA,” Audemars Piguet’s CEO says of the blockbuster watch collaboration. “If people don’t criticize the pro...
A project from the Audemars Piguet Department of Heritage brings three unique time-telling objects to Watches and Wonders.
Audemars Piguet (โอเดอมาร์ ปิเกต์) จารึกก้าวสำคัญบนหน้าประวัติศาสตร์ด้วยการเข้าร่วมงาน Watches and Wonders Geneva 2026 เป็นครั้งแรกอย่างเป็นทางการ ระหว่างวันที่ 14 ถึง 20 เมษายนนี้...
Swatch has officially announced the Royal Pop Collection, a revolutionary collaboration between two Swiss icons. This partnership merges Audemars Piguet’s legendary Royal Oak desig...
The AP x Swatch Royal Pop Collection turns one of watchmaking’s most recognisable dial designs into a cultural pocket watch phenomenon. The post Swatch x Audemars Piguet Royal Pop:...
Well, it’s here. After a great deal of speculation, Swatch and Audemars Piguet’s new “Royal Pop” collaboration has been unveiled. Only a few years ago, a partnership between Swatch...
The official debut of the Audemars Piguet Arc manufacture offers a chance to probe the value of manufacture visits, having recently toured this very facility. The post The Audemar...
The Audemars Piguet x Swatch Royal Pop collaboration has officially been unveiled, and rightly so, opinions are divisive. We take a look at the pocket watch's details and how the e...
Swatch and Audemars Piguet have unveiled Royal Pop, a disruptive new watch collection that brings together the playful spirit of Swatch and the fine watchmaking heritage of Audemar...
Following a week of growing online buzz, the Swatch × Audemars Piguet Royal Pop collection has now been officially unveiled as an eight-piece series of transformable pocket watches...
AI-generated mock-ups, collector reactions and online speculation are already turning the launch into one of the year’s most divisive watch debates. The post Swatch and Audermars P...
This wristwatch by ArtyA in Geneva has a mouthful of a name, but it looks pretty stunning on the wrist. The full title for this product is the ArtyA Purity Stairway To Heaven Wavy...
Can Swatch recapture the MoonSwatch magic with its own take on the mighty Audemars Piguet Royal Oak?
The hype started immediately. Just a little over a week ago, Audemars Piguet and Swatch began teasing the unthinkable: a collaboration. Well, not just a collab, it quickly became c...
Swatch has been teasing us for the last week about a secret release scheduled to debut on May 16th. The teasers refer to the Swatch POP (a watch introduced in 1986), a lanyard, a “...
After weeks of teasing, today, we got an unexpected embargo lift on the Audemars Piguet × Swatch Royal Pop. Only a very few AI mock-ups were somewhat close to what Swatch has just...
Audemars Piguet and Swatch have officially revealed the “Royal Pop” collection, a colorful pocket watch collaboration releasing May 16th at selected Swatch stores worldwide. The pr...
Another Friday, another list. After last week’s list of Tudor Black Bay alternatives, we’ll move on to one of the watch world’s biggest icons. It’s time to check out our five favor...
The Laureato is Girard-Perregaux’s answer to the integrated luxury sports watch. Born in 1975 as a chronometer-certified quartz sports watch, Girard-Perregaux revived the Laureato...
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The Royal Pop is almost here.
But what is it? We asked experts for their best predictions.
Everything we think you should know, and way, way more, about the release of the Royal Pop.
Sometimes, even Patek Philippe can surprise you.
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