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Before the dust even settles in the Los Angeles mayor's race, the unlikely breakout star may be Charles Curran.
At VidCon, Larry Namer argued that the future of entertainment belongs to the companies willing to follow audience behavior, not industry tradition.
Alison Brod, founder and CEO of the eponymous PR firm, explores why modern marketing has fundamentally shifted from long planning cycles to organizational readiness. Brod argues th...
Carr says a rule preventing a company from owning too many stations is holding journalism back.
At this year’s Sun Valley gathering, the industry’s biggest question is not whether consolidation will continue, but which kinds of assets still create real value.
Four contestants pitched to make the case for a different medium.
Tinseltown titans from 'Mad Men' creator Matthew Weiner to the cast of 'Veep' recently flocked to the Institute of Politics in Cambridge to educate future leaders on the art of sto...
As audiences spend more time consuming short-form content on their phones, brands are turning to serialized vertical dramas to capture attention, boost engagement, and build deeper...
With Leonard’s reputation as a Western author growing, [Detroit-based advertising agency] Campbell-Ewald saw fit to match Leonard with their truck division, writing copy geared tow...
Dan Eisenberg, CMO at Chicago-based agency Blue Chip, discusses how brands such as Emerald Nuts compete against corporate giants.
A relentlessly driven, shrewd deal-maker and entrepreneur, Allen is used to defying skeptics and seeing opportunity in assets overlooked by others.
With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimou...
A multi-brand healthcare company was losing ground. It didn’t have a content problem. It had an alignment problem. Here’s the maturity model that fixed it. Any marketing organizati...
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