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- Apple Marketing Strategy & Campaigns: What Brands Can Learn & Apply Today
- If Apple silicone is this impressive, is it any wonder people aren't upgrading their MacBooks?
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Apple Marketing Strategy & Campaigns: What Brands Can Learn & Apply Today
Apple is no doubt one of the greatest technological brands of our century, meaning that they must be doing something right to achieve global recognition as big as theirs. Furthermo...
If Apple silicone is this impressive, is it any wonder people aren't upgrading their MacBooks?
Apple is facing unique retail problem thanks to its M-series chips.
Apple’s WWDC AI demos looked more real after $250M false ad settlement
The vibe of Apple's 2026 WWDC keynote felt like a spouse proudly listing all the honey-do-list items tackled. One subtle example: the many AI demos of someone standing, phone in ha...
Apple expands App ‍‍‍Store capabilities to help developers grow their businesses and reach...
Apple continuously invests in new features and services to help developers succeed and users discover their next favorite app. New App Store capabilities rolling out this year will...
Apple touts privacy features in latest Safari push
Apple is promoting its Safari web browser’s privacy features in a new marketing push that includes a video, billboards, digital ads, and more. The ad (embedded below) shows people...
Apple ad shows people shaking off ‘chrome trackers’ with Safari
The work, created by TBWA\Media Arts Lab, aims to highlight the browser’s privacy features.
Today in Apple history: Brilliant ad campaign turns Mac ‘switcher’ into unlikely star
On June 9, 2002, Apple launched its "Switch" ad campaign, with real people like 15-year-old Ellen Feiss talking about going from PCs to Macs. (via Cult of Mac - Your source for th...
Apple Shares Video on How Pro Surfers Use Apple Watch During Competition
Apple today shared a video showing off the Apple Watch in use at the World Surf League Championship Tour, with surfers describing how they use the watch when competing. Surfer...
Apple’s handy guide explains how to ID Creator Studio apps
Apple’s new support document explains how to spot the subscription-based Creator Studio apps on your Mac. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis...
Apple Adds Personalized Recommendations and New Marketing Tools to the App Store
Apple last week announced a series of new App Store features, including personalized app recommendations and expanded tools for developers to market their apps. The most visib...
Whats new with Liquid Glass? What was announced at WWDC 2026.
Apple just announced design updates to Liquid Glass at WWDC.
Everything Apple Unveiled at WWDC 2026 video
WWDC26 revealed a new Siri AI as well as a redesign of Liquid Glass and Apple Intelligence. We bring you the highlights in this video.
'All Systems Glow': Apple Teases WWDC 2026 With New Tagline, Playlist, Wallpapers
The tagline likely hints at an iOS 27 reveal, following leaks that showcased a Siri-focused update with glowing UI elements.
Apple इवेंट खत्म, iPhone-MacBook यूजर्स को कंपनी का तोहफा
Apple ने अपने एनुअल डेवलपर कॉन्फ्रेंस Apple WWDC 2026 के दौरान कई बड़े ऐलान किए हैं. इस दौरान कंपनी ने iOS के नए वर्जन को लॉन्च किया है, जिसका नाम iOS 27 है. इसके अलावा कंपनी macOS...
Apple boosts trade-in values — see what you can get for your devices
When Apple boosts trade-in values on most devices, from iPhones to Apple Watches, it could be time to make your move. (via Cult of Mac - Your source for the latest Apple news, rum...
Today in Apple history: Steve Jobs blasts Apple as ‘caretakers’ in full-page ad
On May 27, 1986, Steve Jobs took a shot at Apple after the company fired Chiat/Day, the ad agency that created iconic "1984" Macintosh ad. (via Cult of Mac - Your source for the la...
Apple’s New Ad Is a Brutal Jab at Google Chrome and Its Privacy Policies
Apple is highlighting Safari’s privacy features before announcing new software updates at next week’s WWDC.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple today introduced the next generation of Apple Intelligence, powered by a bold new architecture that integrates the latest Apple Foundation Models deep into Apple's platforms...
Apple reveals ‘All systems glow’ tagline, wallpaper and playlist for WWDC26
With WWDC26 a week away, "All systems glow" is the new tagline, probably in reference to the shiny new AI-powered Siri. (via Cult of Mac - Your source for the latest Apple news, r...
Apple kicks off new ‘Privacy on iPhone’ campaign promoting Safari [Video]
Apple is kicking off a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps d...
Apple Did What Google Couldn't: Talk to Me Like a Real Person. I'm Impressed
Commentary: By simply talking to me like I'm not a baffling millionaire, Apple showed it has more sense than Google.
Apple’s WWDC 26 invitation features the tagline ‘Coming Bright Up’
Macworld Apple just sent out its media invitations to the WWDC 26 keynote, which takes place at 10 a.m. Pacific Time on June 8. The media will gather at Apple Park to watch t...
Apple WWDC 2026 keynote event: Live updates on iOS 27 and Siri
Mashable is covering Apple's annual Worldwide Developers Conference with live updates. Get real-time updates on the latest news.
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